5 Digital Marketing Strategies to Monetize Your Content and Create Passive Income

Whether you’re a blogger, you or a youTuber runs a social media account, digital marketing can be a powerful tool to monetize your content.

Depending on the platforms you’re on, and the number of followers you have, you can create a significant revenue stream through a variety of different strategies. 

This post provides 5 digital marketing strategies that you can use to monetize your content and turn it into a source of passive income.

What is Digital Marketing? 

Digital marketing is the process of promoting products, services, or brands through electronic media channels such as: 

• Blogs
• Social media
• Email
• Mobile apps
• Websites 

And more.

It involves the use of various techniques such as: 

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Content marketing
• Influencer marketing
• Social media marketing
• Email marketing 

to reach and engage with customers. 

It’s used as a cost-effective and efficient way for businesses as well as individuals to reach and target their customers in today’s digital age.

5 Digital Marketing Strategies to Create Passive Income

Sell Ads to Earn Money 

Running ads on your website is a common way to monetize website traffic. 

However, it’s important to note that to generate a significant income, your website needs to have a high amount of traffic. 

In the early stages when you don’t have much of an audience, you can supplement your monetization efforts through affiliate marketing or by selling your own digital products. 

We’ll talk about these two methods later on in this post.

There are many advertising programs you can use to monetize your web traffic such as: 

• Google Adsense
• Ezoic
• Media.net
• Propeller Ads

With Adsense, Google will serve ads on your web pages, which can generate revenue through views and clicks. However, the revenue generated through views is usually low or insignificant. 

If your website has a steady amount of traffic, you can sell direct ads on your website.

You can do this by creating an Advertise with Us page and listing your ads on online marketplaces. Examples of such ad marketplaces include BuySellAds and BlogAds. 

Become a Youtube Advertising Partner

If you’d like to earn money through Youtube, you can build your channel up so that you are eligible to become a Youtube advertising partner. 

The process is simple: You create and publish videos on your channel and promote them to build an audience. Each time a video is played, different ads will be displayed. When a viewer clicks or views an ad, you will earn a small amount of revenue. 

To be approved as an advertising partner, you need to meet certain requirements. These are

• More than 4,000 valid public watch hours in the last 12 months
• More than 1,000 subscribers
• A valid and properly linked AdSense account

The potential income as a YouTube advertising partner is based on the number of video views. 

Earn Money Through Affiliate Marketing

Affiliate marketing is a way to earn money by promoting other people’s products. You get a commission for each sale that is made possible through your referral. 

The process will usually require you to find products you want to promote, create a website to showcase those products, and drive interested visitors to your affiliate products. 

There are two types of affiliate partnerships: 

• Standalone programs: where you work directly with a company
• Affiliate networks: where you can join and manage multiple partnerships on one platform

Before starting, it’s essential to perform keyword research to determine the monthly search volume for related terms and estimate the amount of traffic you can generate. 

Focus on keywords with transactional and commercial intent as they indicate that someone is in the buying process. 

You can check out our guides to affiliate marketing if you’d like to set it up as a passive income stream for yourself.

Create and Sell Original Digital Products

You can use your digital marketing skills to create and sell your own digital products. 

A great benefit of digital products is that you can create them once and then sell them repeatedly without having to continue to source new products. This leads to high-profit margins and the ability to automate your business. 

There are various types of digital products, some popular options include 

• eBooks
• Online courses 
• Web templates

and more. 

To be successful, you’ll need to conduct thorough research to ensure that your product offers enough value to convince people to buy it. Make sure it provides more value than free digital products in the same niche and price it appropriately as well.

Sell Templates and Other Digital Resources

The main investment required to create templates and other digital resources is time. You’ll typically need a ton of time to create a template that provides enough value that people are willing to pay for it. 

There are many templates and assets that can be sold. Examples include templates in Google Sheets that track website analytics, dashboards, or reports made in Google Data Studio. 

After creating the product, it is necessary to find a place to sell it. 

You can sell it on your own website, social media, or newsletter as well as specialized online marketplaces for the particular type of product you’re selling.

Frequently Asked Questions (FAQs) 

How can I monetize my website traffic through ads?

One way to monetize website traffic through ads is by using Google Adsense. Once you sign up and add the appropriate code to your website, Google will start to serve ads on your web pages. This will generate revenue through views and clicks. 

Other ad networks like Ezoic, Media.net, and Propeller Ads can also be used.

Can I make money through affiliate marketing even if I don’t have a lot of website traffic?

While it’s preferable to have a large amount of website traffic as it can increase your earning potential, it is not a requirement to start. 

You can monetize your website traffic more effectively through other methods. An example is to research keywords with transactional and commercial intent to target specific audiences.

What types of digital products can I create and sell for passive income?

Some popular types of digital products include eBooks, online courses, and web templates. 

These products can be created once and sold repeatedly, leading to high-profit margins and the ability to automate your business.

Conclusion

It’s very important to identify if you have any popular social profile, blog, or any other online asset that can be utilized as a passive income stream. 

On the other hand, if you’re willing to invest some time to learn, you can also set up other methods to generate steady streams of revenue as well. 

Do any of the methods described above appeal to you? Let us know in the comments section below.