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The field of marketing always has something new to offer. You can learn various skills and tools to expand your business horizons.
However, when it comes to online marketing courses, you can find it hard to select the right platform for them. This is why today’s post will highlight various platforms you can use.
Let’s jump right into it.
6 Useful Platforms for Marketing Courses You Should Use
Marketing is a vast field with multiple niche areas you can explore and use for various purposes. In the digital era, you can easily obtain the necessary knowledge with little to no effort.
Now, let’s check out these platforms in detail.
First platform on our list is Udacity. As of now, Udacity provides multiple marketing courses related to content and social media marketing.
Each category has over 100 courses that you can choose from. On top of that, every course has its own specific curriculum for easy learning.
What is the expertise level of courses on Udacity?
You can find courses that start from beginner level to expert level. The level of expertise is clearly mentioned in the preview of each course.
Moreover, you can also choose a profile setting that only shows courses related to your desired level. This can help you narrow down courses quite easily.
- Workshops enabled
- Assignment-based courses
- Detailed curriculum
- Easy to manage multiple courses
- Few expert-level courses
You can check our detailed comparison of Udemy vs Coursera vs Udacity here.
As a beginner, it can be hard to find courses that help with marketing fundamentals. This is why we picked Khan Academy.
This platform provides multiple entry-level courses that you can use to learn about marketing and economics. Besides that, you can also get tutors for these courses.
What is the pricing of courses at Khan Academy?
Since Khan Academy is a non-profit platform, almost every single course available is free. You just have to pay the membership fee, and the courses become accessible.
Moreover, Khan Academy doesn’t have any recurring payments. You only have to pay once at the beginning.
- Beginner level courses
- Easy to operate
- Free of cost
- No hidden charges
- Only suitable for entry-level courses
For the next platform on our list, we have Copyblogger. This platform is specifically designed to host marketing-related content.
You can find tons of courses and programs for content marketing, SEO, and email marketing. Moreover, it also provides helpful tools to implement your learnings.
How do tools help me as a professional?
In most cases, courses only provide the theoretical end of marketing knowledge. However, it is equally important to use these skills.
Copyblogger makes sure that you know how to use various marketing tools. This helps you understand the hidden mechanics of multiple marketing techniques.
- Streamlined outlook
- Targeted content
- No membership required
- Limited expert-level courses
Next up on our list is Semrush. While Semrush is a marketing tool, it also provides a long list of marketing courses you can use to your advantage.
We found multiple courses that mainly focus on online marketing. Their main area of focus is based on SEO, CRO, and email marketing.
Does Semrush provide any certifications?
Along with that, you can also get multiple levels of certifications after the completion of a course. It requires a separate test with skill-based questions.
These certifications are highly acclaimed and can help you grow as a marketing professional. You can also renew these certifications every 3 years.
- Cheap courses
- Niche content
- Useful for intermediate-level skills
- Integrated with Semrush tool
- Courses are too short
For the next platform, we have Alison. It is a budget-friendly platform that provides online learning in basic and intermediate marketing courses.
You can select individual courses or combined programs as part of a diploma. Moreover, Alison also provides certification for every course you complete.
Are courses on Alison expensive?
While the individual courses are quite cheap, Alison has expensive course programs. This is mainly due to the extensive curriculum of every program.
On average, you can get about 5-6 courses in a single program. Besides that, every course is roughly about 2-3 weeks and covers 3-4 months in total.
- User-friendly interface
- Niche courses
- Integrated courses with sales
- Combined courses available
- No expert-level courses
Lastly, we have the Hubspot Academy. This platform made our list because of its marketing-centered content.
You can find various courses that focus on SEO, media marketing, content marketing, and much more. Moreover, every course is based on skill development.
What is the expertise level of courses on Hubspot?
We noticed that most courses available on Hubspot Academy are beginner and intermediate level. This is mainly to help beginners get into the world of marketing.
Other than that, every single course is tied to a program. You can customize every single program and get your desired courses.
- Easy to manage courses
- Numerous free courses/programs
- Provides certifications
- Topics are only related to marketing
Important Tips to Keep in Mind
Now, let’s check out some important factors you need to keep in check. These tips can help you determine which platforms suit your demands and can add value to your skills.
- Always go for integrated courses. This way, you can learn about new strategies and see their effects side-by-side.
- Select a platform that is easy to manage. With an overflow of courses, it can be hard sometimes to keep track of your main courses.
- It is a good practice to select courses with a detailed curriculum. This helps you understand what type of value a course will provide.
- Make sure a platform doesn’t have any hidden payments. In some cases, course platforms have a sign-up fee along with a membership fee. This will save you a lot of money.
Wrapping Things Up…
This brings us to the finish line of our post on 6 Important Platforms for Marketing Courses. We hope this information proves to be beneficial for you.
While marketing is a vast field, you can still easily find an entry point and develop yourself as a professional. You can do this by selecting the right platform with the right courses. One simple trick is to find your niche and go for programs that include multiple courses for it.
We hope this article has helped you choose the platform that suits your needs. Let us know which platform is the best according to you in the comments below.