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Over the past few years, Instagram has turned into a social space for buying and selling. As a business, you can use this to your advantage to earn huge sums of money.
In today’s post, we’ll go over some essential tips you can use to increase sales on Instagram.
Besides that, we’ll also discuss some important tips and FAQs.
7 Quick Tips to Increase Sales on Instagram
Instagram is mostly used for uploading pictures and videos. However, it also provides a stable dynamic with multiple tools to buy and sell products/services.
Now, let’s check these tips in detail.
The first and foremost thing you need to do is to optimize your profile. You can do this in multiple ways to better fit the image of your brand.
Instagram provides three ways to optimize your profile. The list includes your profile picture, profile bio, and your shop link.
How do I optimize the aforementioned profile elements?
Your profile picture is the first thing any user will see. It should be your brand logo. A minimalistic design can easily catch the attention.
Interesting Fact: Instagram currently has over 1 billion active users every month. Almost 80% of these accounts are for personal use.
Next up, you should add a short yet descriptive detail about your brand. It should not be longer than two sentences.
Lastly, add a link to your main website. If you don’t have one, you can simply provide an email or some form of contact info.
Use Instagram Story Ads
Recently Instagram has added the story ads feature to its platform. You can use this feature to display your Instagram account or a specific product.
Interesting Fact: Instagram has reported over 500 million individual views for their story feature on a daily basis.
This can be used in multiple ways to increase the exposure of your account. You can direct users to your Instagram account or your main website.
How does this help my sales?
Instagram’s algorithm automatically finds the most suitable users for your brand. Even if they don’t visit your page, it leaves them with curiosity.
Moreover, you can also use this to overview the reach of your Instagram account.
Optimize Your Feed
Next thing you can do to increase sales is through an integrated feed. Instagram has a feature to tag products with a price tag in your posts.
You can use it to showcase multiple products in a single post. Moreover, it provides convenience for your customers to easily check the prices.
How is this beneficial for my sales?
Let’s say you are selling gaming products on Instagram. You can tag multiple products with their price in a single post.
Here’s an example of Corsair’s Instagram feed.
Any potential customer can easily check these prices and decide whether they want to buy them or not.
Whereas, if they have to go to a different platform, they’ll most likely abandon the idea altogether.
Utilize Instagram Ads
When it comes to selling products on a social media platform, ads can create a significant impact. It can help you target multiple audiences at once.
Furthermore, Instagram ads are integrated to find you the best suitable users. This way, you won’t have to go over the top to market your products.
Interesting Fact: Over 90% of the brands present on Instagram use personalized ads to further increase their exposure.
How much do I have to pay for Instagram ads?
Instagram charges money for ads based on the desired reach. For 1000 views, it roughly requires $10 for a week.
You can further increase the views based on your budget. However, it is good practice to start small and judge the performance first.
Collaborate with Influencers
It goes without saying that Influencers provide a lot of help in selling products on Instagram. In fact, most brands have multiple influencers on their payroll.
For example, GFuel uses Twitch streamers to promote and sell its products through Instagram. This works mainly because it creates a sense of relativity.
How much do I have to pay influencers?
It usually depends on the size of their following. The bigger the following, the more money they will charge.
However, in the bigger scheme of things, you’ll end up earning way more than you spend.
Let’s suppose you use an influencer’s account with 20K followers. They charge you $500 for a single post.
Even with a 15% turnout rate, you’ll land roughly 1500 customers. That’s $1000 for you in revenue.
For our next strategy, we have Instagram hashtags. In terms of operation, hashtags work like SEO for Instagram posts.
With the right hashtags, you can promote your posts to thousands of users. Moreover, it can save you a lot of money that would be otherwise spent on ads.
Here’s an example of the previous image.
How do I determine the right hashtags?
You can simply research hashtags by viewing posts similar to your products. This can help you learn which hashtags should be used.
All you have to do is simply add these hashtags to the caption of your posts. Instagram’s algorithm will automatically add your posts to Explore tab of related users.
Every now and then, you can start a discount on your products to attract old and new customers. Discounts help you promote your low-sales products as well.
People are more likely to purchase a product if it is offered in a discount sale. Compared to other platforms, you can offer large discounts and still maintain a solid profit margin.
Important Tips to Keep in Mind
Following are some essential tips you need to keep in mind at all times.
- Always do your market research. You might miss some trends which can otherwise prove to be beneficial for you.
- Learn from other brands. There is always room to improve your marketing strategies.
- Always be willing to spend to improve your sales. This includes the use of SEO and other marketing tools.
Wrapping Things Up…
This brings us to the finish line of our post on 7 Basic Tips to Increase Sales on Instagram. We hope this information proves to be beneficial for you.
Instagram isn’t used for just pictures and videos anymore. You can build an entire brand and generate monthly sales from it with the right strategies.
Let us know what you think in the comments below.