7 Important Marketing Courses in 2022 – Pros, Cons, FAQs, & More

We understand that it can be tough to learn about marketing as a beginner-level individual. 

Moreover, It can be a tedious task to decide which course is suitable for you. 

This is why in today’s post, we’ll highlight multiple marketing courses that are suitable for you. Besides that, we’ll also mention some frequently asked questions. 

7 Essential Marketing Courses You Should Get

Marketing, as a whole, has many areas that you can master. However, with all the possibilities, you can easily get lost in the sea of options. 

Due to this reason, it is crucial that you select the right courses to help your transition into this field. Now, let’s check some of these courses in detail. 

Fundamentals of Marketing

The first course on our list is offered by Google. We picked it because it is specifically designed for beginners with no prior knowledge of marketing.

It contains a set of various modules that you can learn step-by-step. We noticed that it takes roughly 40-50 hours to complete.

What is the total cost of this course?

As it turns out, this course is free of cost. You can simply register on Google’s Digital Garage and access the content of this course. 

Moreover, you can also download the content for future use. This enables you to learn new things on the go. 

Digital Marketing Specialization

For our second pick, we have an extensive course feature on Coursera. It features a collection of various courses formed into a complete program. 

We noticed that each course focuses on a unique topic. For example, it has topics related to digital marketing, marketing analytics, and marketing strategies.

Does this course offer flexibility?

While we found this course to be quite lengthy, you can still choose between topics. It doesn’t feature a streamlined process to learn the content. 

This enables you to pick topics according to your schedule. As an individual, this helps you maintain your day-to-day activities. 

Digital Marketing Course

The third course on our list is offered by Udemy. We handpicked this course because it teaches various marketing aspects with case studies. 

It features case studies related to Google, Facebook, Instagram, LinkedIn, and YouTube. You can learn how to market your business on these platforms effectively. 

Is this course expensive? 

We compared this course with various alternatives and found it to be priced fairly. The money-to-content ratio in this course is quite good. 

Furthermore, you can also avail the option of an instructor. This can help you learn things in detail without any confusion. 

Digital Marketing Nanodegree

Next course on our list is featured on Udacity. We selected this course because it is geared toward Conversion Rate Optimization. 

It features various detailed topics related to SEO, search engine marketing, and social media marketing. You can use this course to elevate your online sales conversion. 

What is the duration of this course?

Just like most of the courses on Udacity, this course is fairly long. We estimated that it takes about 3 months to complete. 

However, you can still pick and choose from the topics to learn. Other than that, Udacity also provides a certificate of completion for this course. 

Email Marketing Course

Next up, we have a course from HubSpot Academy. Email marketing is an essential tool for online marketing which is why we picked this course. 

You can learn all the basics related to email marketing and its effects on your business. It uses various tools to streamline the learning process. 

Is this course free of cost?

One major advantage of this course is that it is free of cost. You can simply sign-up on HubSpot’s website and access its content. 

Besides that, it doesn’t require any prerequisite field experience. So, as a beginner, you can learn a lot of new skills and their practical application.

E-Business

For our next pick, we have a course from Alison. We picked this course because it is designed like a diploma. 

You can learn various tools and their implementation on your business. Moreover, the main focus of this course is on e-business strategies related to websites. 

Do I have to pay to access this course?

As a matter of fact, this course is completely free of cost. You don’t need any membership or a one-time fee to access the contents of this course. 

On top of that, we found that Alison also provides certification of completion. This helps you find jobs as a professional with verified skills related to Google Ads and Google Analytics. 

ClickMinded’s Digital Marketing Course

Next course on our list is from ClickMinded. We picked this course because it is a collection of 7 highly detailed marketing courses. 

You can use this course to learn various aspects of digital and analog sales. Some of the specific topics include social media marketing, content marketing, and sales funnels. 

How is this course beneficial for me?

While most of the courses are designed for beginners, we found this course to be designed for experts. It uses a mix of theory and modern case studies for this purpose. 

Even though this course is designed for experts, you still don’t need any prerequisites. It helps you learn all content with a fresh mind. 

Important Tips to Keep In Mind

Now, let’s check some essential things you need to keep in mind while opting for a course. 

• Always try the free trial period before you purchase a course. This way, you can judge whether the content of a course is suitable for you or not. 

• Make sure to pick a user-friendly platform. This will help you manage your various courses conveniently. 

• Free and paid courses often vary in content. While free courses provide a general outlook, paid courses are designed to be centered on a single aspect.

• Always choose courses that provide a certificate of completion. It can be used for various jobs and opportunities as a professional. 

Wrapping Things Up…

With this, we come to the finish line of our post on 7 Important Marketing Courses in 2022. 

Marketing is a vast field with various important aspects. While you can master a single aspect, it is good practice to have multiple marketing skills under your belt. 

We hope you can use this information to select the right course.