Best Time to Upload Youtube Videos – Full Breakdown with Tips & Tricks

As an online course creator, it can be a great idea to start a Youtube channel in order to build your community. 

That being said, it’s no easy task to run a successful Youtube channel and in order for your efforts to be fruitful, you’ll have to take many factors into account. 

The Best Times to Publish Youtube Videos 

Naturally, the ideal time to upload Youtube videos will depend on your subscribers and the type of channel you run.

For example, if you run a channel regarding a topic that mainly appeals to an older population, you’ll get more hits during the daytime. 
On the other hand, if you run a channel that appeals to teenagers and young adults, then you may find more success at night. 

However, when you just start out with your channel, you won’t have enough Youtube viewers or subscribers to determine what the best time for you is. 

In this case, you’ll just have to adhere to the broader trends until you have a subscriber count big enough to draw your own specific conclusions of what ideal times are. 

When you start, you can use these times as a guideline: 

• Monday to Wednesday: 2 – 4 pm EST 
• Thursday and Friday: 12 – 3 pm EST
• Saturday and Sunday: 9 -11 am EST

Identifying the Ideal Times Using Youtube Channel Analytics

Once you have a sizable number of subscribers, you can check out real-time analytics of your channel and determine the perfect time to upload Youtube videos. 

In order to access real-time analytics, follow these steps: 

Step 1: Go to Youtube Studio by clicking on the top-right corner and clicking on “Youtube Studio” as shown: 

Step 2: Click on “Analytics” in the left part of the screen in the “Your Channel” section as shown: 

Step 3: Check out the real-time analytics report in the “Overview” tab and identify the times during which your videos typically get the most views. Try to find a pattern or consistency. 

You should end up with a few timings during which views are always higher compared to other hours during the day. 

The real-time analytics report can show how many views videos on your channel got over either the last 48 hours or the last 60 minutes. 

You can use the former option to determine the hours during which your channel is most likely to get views based on the type of Youtube users you have. 

So, What is the Best Time to Post Youtube Videos to My Channel? 

So, you’ve gone ahead and identified the peak activity hours of your particular channel through the real-time analytics report. 

What do you do now? 

Do you just schedule your videos to be uploaded exactly at those particular hours? Actually, the answer to that is no. 

While it may make sense to publish your videos during the peak hours of your channel, it’s actually not the best practice to gather traffic.

In order to maximize the views you get on your online course videos on Youtube, it’s a good idea to post them about 2 hours before peak time. 

This is because: 

• It gives time to Youtube’s indexing algorithm to analyze and add your newly uploaded video to its rotation. 
• When you post on Youtube, your video is not immediately available in its highest video quality. It’s a good idea to upload earlier so your video is processed and available in the highest quality during peak hours. 
• It allows Youtube to check for the ad suitability of the video so you can monetize it before peak hours. 

So, for example, if the peak hours of your channel start at 3 pm, then the best time to post your video according to the Youtube algorithm would be 1 pm. 

Identifying Further Peak Hours

As your online course channel starts to gain traction, you’ll have a lot more data to work with compared to before. 

Hence, you can analyze subscriber behaviors to further identify specific days and times during which your videos perform the best. 

Here’s how you can do so: 

Step 1: Go to Youtube Studio by clicking on the top-right corner and clicking on “Youtube Studio” as shown: 

Step 2: Click on “Analytics” in the left part of the screen in the “Your Channel” section as shown: 

Step 3: Go to the “Audience” tab and scroll down until you see a (kind of) bar graph with purple lines as shown: 

This bar graph gives you a much clearer understanding of when your subscribers watch your videos.

The brighter bars indicate a higher number of people watching while the darker bars indicate a lower frequency of people and views. 

Based on these metrics, you can easily construct a regular uploading schedule regarding which day and what time you should upload a Youtube video. 

What Should I be Posting on Youtube as an Online Course Creator?

Now that we know how to find out the best time to post on Youtube, let’s talk about what to post on Youtube as an online course creator. 

Do you just upload your whole course? 

Of course, not. Why would anyone pay for your online course if you make all of it available for free? 

However, you can use Youtube as a way to provide sneak-peeks into what your online course(s) are about. 

Here are some ideas for videos you could make as an online course creator: 

• Q&A videos related to your respective field 
• Top 10 videos related to your respective field 
• Videos that promote your online course(s) and summarize what value they provide
• Introduction videos (first 1 – 2 videos) of your online course 

It’s important to develop a brand and get people interested. 

Your videos on Youtube will give people a glimpse of what you have to offer and you can capitalize on this by informing them about your online courses. 

If you put in the effort to put out high-quality videos on Youtube, your subscribers will know that you do indeed have value to offer. 

Since they’ll also be interested in whatever field you target, this will make them much more likely to buy your online courses from you. 

Thus, in this way, Youtube can be utilized as a great platform for the marketing and promotion of your online courses. 

Best Time to Post a Youtube Video – Wrapping Things Up…

With that, we’re at the end of our post for the best time to post a video on Youtube. 

In conclusion, what you can take from this post is that every channel will have slightly different ideal times to post videos.

You can identify these ideal times once you have a sizable audience to analyze data from. 

Before you develop this audience, you can just use tried-and-tested times that generally work in most cases. 

Do you have any other tips to identify your channel’s prime time? Let us know in the comments below.