6 Methods to Boost Sales on Facebook – Detailed Guide, Tips, FAQs, & More

Facebook’s marketplace is on the rise over the last couple of years. You can buy and sell all sorts of products to businesses or individuals. 

Just like any other platform, there are multiple ways to increase your overall sales.

In this post, we’ll explain these methods in detail. 

6 Tested Methods to Boost Sales on Facebook

Facebook’s approach to the entire buying and selling dynamic is quite unique. This is mainly due to the overall design of the platform. 

You can implement multiple strategies at once to boost your sales of products and services. Now, let’s check these methods in detail. 

Social Presence

As a social media platform, it is important that you project a social presence. It doesn’t matter if you are an individual or a business. 

Here’s an example of KFC with a post to engage its followers.

It helps you create a social bond with your potential customers. Moreover, the customer also appreciates it when a brand is interested in their opinion. 

How do I create a social presence? 

It is quite simple to be socially active. You just have to keep an eye out for the comments section of your posts. 

Liking and commenting back can create this social presence. Simple gestures like this also promote the word of mouth among your followers. 

Create a Community

One major advantage of Facebook Marketplace is that you can develop a community around your brand. This is quite hard to achieve on other platforms. 

You can create a dedicated group, page, or account for your followers. This can further be used to share information, stories, and Q&A related to your products. 

How do I create a community?

The easiest way to do so is through Facebook Groups. You can direct your followers and potential customers there. 

To get an edge, you can advertise certain rewards and discounts for the members. 

Create Informational Posts

Once you create a community around your brand, the next strategy is to engage them. This can be done in a number of ways. 

You might have seen food brands like KFC, Chipotle, TacoBell, and Wendys do this on Facebook. They upload various informational posts focused on their brand. 

What sort of information should I provide to my followers?

Let’s say you are a tech brand. You can upload what’s going on in the tech world like Tesla’s newest technology or a new GPU from NVIDIA. 

This will help you grab the attention of new followers as well. So, once you engage your community, it’ll be easier for you to sell products or services. 

Turn on Reviews

Most individuals and business use reviews as a means to create a positive brand image. You should follow their lead and do the same. 

Reviews are a clear reflection of the B2P relationship. For new followers and buyers, this is a crucial element in the buying process. 

Should I hide negative reviews?

Absolutely not. You can only go so far as to suppress negative reviews. Most of the time, people only look at positive reviews to assist them in the decision-making process. 

Moreover, a substantial number of reviews also bring a sense of authenticity to the table. It doesn’t matter whether they are positive or negative. 

Utilize Facebook Ads

Just like every other platform, Facebook has its own system of advertisement. You can use this to your advantage. 

Facebook ads can help you find individuals, businesses, and interested audiences without much trouble. In the long run, these ads can add at least 10% sales to your revenue. 

What sort of ads should I place?

It is important to keep in mind that Facebook ads should be informative and not salesy. Otherwise, there is a high chance will just scroll over it. 

Use Facebook’s Market Tools

It is quite essential to familiarize yourself with all the tools Facebook has to offer for sellers. In some cases, you can find something that benefits your brand in a unique way.

Some brands have even created entire stores from the available tools. GFuel has a complete store with a checkout built into it. 

Should I just list products on my Facebook store?

Just listing the products won’t do you any good. You have to add interactive images and descriptive texts as well. 

A simple product with a basic price tag will not attract any customers. 

Frequently Asked Questions (FAQs)

Can I sell products in bulk on Facebook?

You absolutely can. However, Facebook’s algorithm promotes brands that sell singular products made for individuals. Nike, NVIDIA, KFC, GFuel, and Advanced.gg are all good examples of such brands. 

Can I offer free shipping on Facebook Marketplace?

Shipping options are solely left to the seller’s preference by Facebook. You offer paid or free shipping based on your geographical location. Since it is a global platform, it is essential to maintain a certain fee for shipping. 

Can I trade products or services on Facebook?

Unlike other platforms, you can also trade products for a service and vice versa. Simply head over to the Facebook Marketplace to find such options. There are multiple individuals and businesses looking for interested users. 

Are there scammers on Facebook Marketplace?

Just like every other buying and selling platform, there is a minor chance of the presence of scammers. However, you can report any suspicious account to Facebook authorities. If you have any proof of such activity, Facebook will instantly ban that account. 

Does Facebook take a cut from Marketplace sales?

To maintain its service, Facebook takes a 3% processing fee. However, you can eliminate this by redirecting potential customers to your main website. 

Can I sell digital items on Facebook Marketplace?

According to Facebook’s TOS, you are only allowed to sell physical products. Any sort of transaction related to digital products is strictly prohibited. Accounts that don’t comply can face a permanent ban. 

How do I pay for a product on Facebook Marketplace?

The payment options on the Facebook Marketplace depend on the seller. Some offer credit cards, PayPal, and even cash on delivery. However, most of the sellers prefer the use of credit cards because of their convenience. 

Do I have to pay taxes on my Facebook sales?

Under the IRS, Facebook sellers have to pay sales tax for every purchase made inside the US. For purchases outside the US, IRS recommends following the respective country’s guidelines. 

Wrapping Things Up…

With this, we come to the finish line of our post on 6 Methods to Boost Sales on Facebook. We hope you can use this information to your advantage. 

Facebook’s marketplace is a mix of social and trading dynamics. You can buy, sell, and even trade products. There are also multiple methods to boost your sales effectively. 

Tell us what you think in the comments below.