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Managing Your Online Course
As a digital course content creator, it is quite important to regularly update your course material. Outdated content can negatively impact your brand’s image.
An online course thrives when you update it on a regular basis. From a business perspective, it makes you look professional and trustworthy.
There are many ways to update your course materials to the relevant market trends. You can create your own process to add value to your curriculum content.
As we go over this article, we will cover the following points:
So, let’s get started.
Outdated content can decrease the value of your course especially if it is related to some technical subject like code writing.
Let’s see how you can update it to avoid its negative effect.
The first and foremost action is to determine whether your online course is hosted on your own personal website or a third-party website.
If your course is on a third-party website, you can simply send them the media you want to update on a single page or on multiple pages.
This will save you a lot of time where you have to ask for access to the website. This could put a lot of unwanted responsibility on your back.
What are the other factors?
There is also a possibility that your course is completely irrelevant and has little to no use now.
The best way to remove such content from a third-party website is to use Google Search Console.
This tool will help you completely remove content from a website and once it is done, it won’t even show on the Google Search results.
If you are operating your online courses from a personal website then it is quite a hectic task to update the course contents.
Although it is time-consuming, it is not hard at all. With a step-by-step guide and some practice, you can easily master the art of updating content.
Say, for example, you have your own website, how can you change it for the better?
The first step to update your online course is to update the outlook. It includes your website’s theme, fonts, and other elements.
Your next question is, how do I change the outlook?
You can check our detailed guide on How to Update a WordPress website theme.
The only challenge of this process is to update a customized theme. But we have tips for it as well.
It is important that you read this guide before you update any segment of your online course or your website.
Otherwise, you might be at risk of losing material from your online courses.
But why should you update the theme and outlook of your online courses?
The main reason is to avoid repetitive content. If you update the content but don’t change its outlook, your customers will take it as an outdated online course.
However, don’t go overboard with this and stay consistent with the branding and design.
Make changes only when they will improve engagement and experience.
Once you learn the basics of how to update content, the next step is to learn the areas you need to update.
For example, your old online courses might need a new learning management system, or perhaps it needs a new teaching guideline.
But the one absolutely crucial thing is the SEO standards. They determine the reach of your courses towards a school, a particular class, or a group of students.
What is the importance of SEO?
We have a detailed explanation on the Importance of Updating Content for SEO.
The main reason behind it is the constant inflow of new information. The videos, audio, images, and statistics you used in your old online course might have some variation now.
It is a natural thing that the information you used a few months ago is outdated by now. Hence, you need to update your SEO parameters and the online course with it.
SEO tools are highly beneficial and time-saving programs that let you monitor new market trends. They can provide you an edge in the following things:
Other than that, you can also create a digital schedule to update your course after regular intervals. From a learning point of view, updated content is highly preferred.
How do SEO tools help an online course?
SEO tools help you preserve your resources and enable you to focus clearly on your objectives.
Always use an SEO tool when creating an update plan for your online course. It will help you save time and effort.
It also tells you the weak areas of your course that you can improve to further enhance the quality of your material.
It is quite inevitable that the course content you created today will be outdated 3-4 months down the line.
This is because the information available online is constantly updated. If you don’t update your course accordingly it will rapidly lose its value and will cost you some potential revenue.
Other than that, if your online course is designed for higher education then it is even more crucial that you pay close attention to the information used in it.
We have explained the importance of Outdated Content Removal in a previous article. You can check it out and learn how outdated content affects your site’s image.
Why is it hard to create new course content?
Creating new content every 2 weeks is not an easy task. It takes skills, time, and a lot of research. These resources are quite valuable and you shouldn’t waste them.
But it also depends on the nature of your course. For example, your course is about writing code. In such a case, you will have to check and update it regularly.
When you add new media like new audio, a video, or even a new statistic, you get a lot of benefits.
Some of these benefits are given below:
The process of updating is beneficial for you as a course content creator and your customers as well.
How does it affect my customers?
You can satisfy your old customers while also making sure that the quality of your content remains top-tier for new students and instructors.
This also helps shape your page or multiple pages according to past feedback.
It is easier for students to learn when the elements of a course are up to date and have a streamlined focus.
We have mentioned everything you need to know if you wish to review and update your online courses.
Following are some of the advanced tips you can use to further enhance your blog/site:
As an online course creator, the validity of your content plays an important part. It helps you to keep a steady flow of sales and gradually build your brand’s image.
If you use old content in your courses, people will slowly lose interest in it. This will negatively affect the traffic on your blog or website and will lower your sales.
You can implement the aforementioned tips to efficiently update your courses. It will not only help your customers but will enable you to create a community around your brand.
We hope this article proves to be highly informative for you.
Do let us know your thoughts on content updates.