Selling Your Online Course

Podcast Marketing to Sell Courses Online - Full Breakdown with Tips & More

Table of Contents

Communication and marketing your online course is crucial if you want to engage with your target audience and continue to attain profitability. 

If you run an online course creation business, we highly advise you to invest in a podcast to market and sell your courses. 

We have compiled this in-depth guide with everything you need to know, FAQs, tips, and much more to sell your online course via podcasts.

Why a Podcast Is a Good Idea? - Everything You Need to Know

If you’ve been a part of the e-Learning experience, you should know that a podcast could do wonders for your online course creation business. 

We have listed the top six benefits of delivering your online course and marketing your online courses through podcasting.

1. Audio and Video Learning

You must be aware that not all students like extensive reading. Podcasts are a great way to engage with a diverse audience based on different learning preferences. 

Online course creators can offer audio and video visuals along with subtitles to facilitate their students.

2. Increased Diversity

Podcasts are great for marketing and selling online courses through various social media platforms. 

You can easily run advertisements on social media websites such as Facebook, Instagram, and Youtube to reach out to a greater audience. 

3. Makes Content Accessible to Your Audience

If you’re tired of writing blogs for relevant online courses, podcasts can help ease out the burden. 

Podcasts are highly accessible. Your students can hear them whenever they want wherever they are. This reduces the hassle of actually sitting down and reading long paragraphs, which we know can get really boring. 

The best part is that they are really easy to set up. All you have to do is get a voice recorder and start speaking. Once you’re done you can upload the audio to your channel. 

4. Increases Credibility

Through a podcast, you could interview a wide range of experts that can help explain a specific topic. 

You can easily create an episode and ask professors, teachers, or instructors to speak about an online course you are offering. 

5. Increases Flexibility

If you choose to offer online courses through a podcast, you can select a variety of different techniques to create engaging content. 

These range from slideshows, videos, and even interviews. You can even change the duration for each podcast episode. 

6. Profitability

We understand for online course creators you would want to sell your online course on a platform that allows you to generate revenues. 

The best part about a podcast is that you can literally post your online courses on any social media platform. 

You can run advertisements on each episode and talk about your sponsors while podcasting. This allows you to not only generate revenue from your audience but also get paid for the advertisements. 

Podcasts will allow you to run a successful online course creation business by keeping your listeners engaged. 

How to Market Your Online Course through A Podcast? - The All In One Guide

Podcasting is not as difficult as you think. All you have to do at the end of the is identify key strategies that can help promote your courses. 

Once you do that you just need a voice recorder and inform your audience about it. 

However, if you’re still confused, we have listed our top ideas on how to market your online course through podcasting. 

Invite a Guest Speaker

A great and easy way to engage your audience is to invite guest speakers to your podcast. You can divide your podcast into episodes and interview experts to speak on the subject matter. 

This will not only increase credibility but also add great value to your sessions as well. 

Market On Different Platforms

One of the best things about a podcast is that it allows you to post videos on numerous social media sites without any restrictions. 

You can create a channel and upload your podcast on platforms like Instagram, Facebook, Youtube, Snapchat, and even on Tiktok. 

This will not only boost your sales but allow you to identify different strategies to engage with a more diverse audience.

Another great strategy is to create your own blog post. You can market your online courses directly by not online podcasting but also writing an informative article on a particular subject. 

Go Live!

Another great thing about podcasts is that you can go live on a social media platform and speak to your audience directly. 

This is a great marketing technique because it allows you to answer any queries your listeners might have. 

You can convince your viewers about the credibility of your online courses and how your business provides great value for their money. 

Speaking to your audience is a great way to promote your business, build strong customer relations, and generate sales in the long run. 

Talk About Industry Topics and Future Prospects

Keeping your content evergreen is the key to success. 

It is important to offer online courses that are up to date. Podcasts are the new modern way to successfully speak to your listeners and inform them about future growth opportunities.

You can talk to your students about a variety of different topics by incorporating videos, audio, and slides. 

We suggest that you take feedback on your online course to understand the demand for each subject before creating a podcast. This will help you identify future buyers to successfully sell your online courses. 

A blog to Sell Your Online Courses

Now that you have a podcast, we highly recommend you create a blog for your online courses. 

This will help increase SEO value for your video episodes. If you’re lucky your work might even get recognized by Google. This could massively increase your website traffic and allow you to engage with more potential customers.

Build An Email List

For successful marketing, I highly advise you to build an email list and directly inform your audience about your online course. 

This allows you to create long-term customer relations and ensure that all your customers are aware of the new content you are offering. 

Frequently Asked Questions (FAQs)

Is Podcast Marketing Effective?

Podcast marketing can be really successful if you use the right strategies. You can reach out to your niche targeted audience and offer educational content for your listeners through audio and video episodes. 

How to Market my Podcast for my Online Course Creation Business?

To run a successful online course creation business, here are a number of things you can do: 

  • Create a few videos before you launch your podcast 
  • Do complete market research about what your audience is looking for
  • Schedule your posts ahead of the launch dates 
  • Invite guests to coach students on relevant subjects 
  • Post on at least three times a week

What Type of Marketing is a Podcast?

Entrepreneurs who use podcasting to promote their online courses engage in content marketing. This means your businesses build strong relations, authority, and credibility through digital connections. 

How Many Downloads do I need to monetize my Podcasts?

On average podcasters need approximately 400 to 500 downloads per episode to get their podcasts monetized. 

However, this could vary depending on the reach of your website. 

How to Increase Viewers for my podcast?

If you want to increase viewers for your podcast, here’s a list of things you can do:

  • Focus on what your customer demand is 
  • Promote your content on social media 
  • Search for relevant topics before you create your podcast 
  • Use Podcast SEO 
  • Use Call to Actions 

Podcast Marketing to Sell Your Course Online - Final Verdict

Now that we have reached the end of this article, we hope you understand that podcast marketing is really effective if you’re doing it right. 

The process is quite simple. All you have to do is identify the right strategy to create awareness about your brand. 

We have listed everything you need to know about podcast marketing, how you will benefit from it, and what you can do to increase your reach in this article. 

For any further information, leave a comment below so we can reach out to you.