Selling Your Online Course

Promotion and Social Media to Sell Online Courses - Complete Guide with FAQs

Table of Contents

There are over 3.96 billion people who actively use social media on a daily basis. 

An effective promotional technique could help you reach out to a massive number of people. 

Promoting your course content through social media could add great value to your website. 

By finding appropriate social media forums, you will be able to rapidly increase traffic for your web page. 

In this guide, we will help you identify the best social media platforms and how you could promote your online courses through these applications.

Importance of Promoting Your Course Through Social Media

Promoting your online courses through social media helps you connect with your customers. It is an effective way to communicate with your users from all over the globe. 

You can easily create awareness about your business and promote your online course in an effective and budget-friendly way. 

According to Forbes, 97% of marketers use social media to promote their online business. 

The same study shows that 78% successfully outweigh their competitors by using effective promotional strategies to create awareness about their online course creation business.

Defines Your USP (Unique Selling Proposition)

An effective promotional technique could help make visitors aware of the online course you are offering and how it’s better than what your competitors are selling. 

It could help differentiate your courses and increase brand loyalty. This is crucial if you want to maintain long-term profitability for your online course creation business. 

Attracts Your Targeted Customer

An effective promotional technique could help you reach out to your target audience. You could reach out to people who are interested in subjects related to your course. Satisfying your customer needs will help you build long-term customer relationships.

Increases Awareness

Social media platforms allow you to promote your brand and create awareness about your services. By reaching out to a greater audience, you can familiarize them with the content you are creating.

Generates More Traffic

The more effectively you promote your brand, the more traffic you will be able to generate. You could offer free trials to increase customer engagement. This could also help you find more domains for future subjects for your online business. 

Choosing An Effective Strategy to Promote Your Online Course Through Social Media

It is crucial for online course creators to pick an effective strategy to promote their content through social media. The number of users on social platforms is rapidly increasing, making them the number one place to market your online course. 

Sales Funneling

Sales funneling is a marketing strategy that allows you to engage with your visitors. You can guide them through a step-by-step guide about what services you offer. 

According to salesforce, 79% of marketing leads are never converted into sales, which is why we highly recommend investing your time in a sales funnel.

A sales funnel can be set up through several different methods: 

Traffic Source

In simpler terms, a traffic source is a forum that helps visitors find your website. These include paid promotions on social media sites. You can include a link under each advertisement at the end, which could attract potential students. 

Affiliate Marketing

By providing incentives to users, you could attract people who are interested in your webpage. Visitors will be given a commission for bringing in traffic. 

Conduct Webinars

A live Webinar can be a really effective technique for promoting your online course. You could host a live webinar and inform your users about the online courses you are offering and answer questions related to your courses.

By responding to user queries through a live chat, you will be able to collect feedback and resolve user issues instantly. This will help you build long-term relationships with your potential customers.

promotion social media- zoom

We highly recommend Zoom and WebinarJam for webinars. You can read our extensive guide WebinarJam VS Zoom if you’re confused about which one is better. 

Email Marketing

Once you identify your targeted customers, you can build an email list of subscribers and send them automated emails updating them about your courses. 

Through email marketing, you can ensure that your users are well informed about the updates and changes in your business. 

By adding a subscription link to your website, you could easily save the email addresses of your customers. 

You could use Constant Contact for managing your email lists for your online course creation business. 

Running Advertisements

Creating awareness about the services you are offering is a great way to reach out to a greater audience. It could help you gain competitive benefits and target different segments as well. 

According to a study conducted by Google, 81% of the companies looking for customers use internet searches to identify their target market.

By running advertisements, you could reach out to individuals who could be interested in your course. 

Getting Influencers to Talk About Your Online Course

Celebrity endorsement is an effective marketing strategy to promote your course. Since viewers excessively engage and follow influencers on social media platforms, getting them to talk about your course sales page could massively increase your traffic. 

Social Media Platforms You Could Choose to Promote Your Online Course

According to BackLinkO, there are over 3.96 billion individuals on social media platforms that actively look for content. For an online course business, we would advise you to take advantage of the number of users and invest in a good marketing platform. 



LinkedIn will allow you to create a centered group where you can promote your online course. This is an effective way to find future prospects and reach out to your professional audience.  

After research, we found that based on the data provided by Omincore, LinkedIn has over 675 monthly users and 40% of them access it on a routine basis. According to our estimation, you could reach out to approximately 100 million professionals each day. 



With a rapidly growing popularity, Tiktok is probably the most convenient platform where you could find students easily. It is a global platform that will help you create awareness about your courses.

The Influencer Market Hub reports that Tiktok currently has 800 million active users across the globe.  It also has the highest social media engagement rates for a single post. You could translate your course into different languages and promote your online course to a global audience. 



There are several different ways to promote your online course on Facebook. 

I will list down our top three important methods that could help you increase your website engagement. 

  1. Run Ads: you could use Facebook to run Ads to create awareness about the product or service you are offering.
  2. Facebook Groups: By creating a Facebook group, you could reach out to a specific target market. This will allow you to engage with customers who are interested in the course you are providing. 
  3. Add Sign-Up links: Facebook allows you to include sign-up links for your business. By gathering emails, you will be able to reach out to your audience directly. 

Facebook currently has over 2.85 billion users. Perhaps the biggest social media platform that could help you engage with your audience is Facebook.

Blog Posts

Blog Posts

Attract Students through SEO Tools

Creating a blog post is a great way to inform your users about the courses you are offering. You could run SEO tools on your blogs and find the most effective keywords to attract students to the relevant subject. 

You Can Post Your Content on the Top Ranked Paged of Google

SEO optimization tools could also rank your website on the topmost ranked pages on Google, increasing your traffic and customer reach. 

Increase Engagement

The best part about blog posts is that they allow your students to deeply engage with the subject you’ve provided. This is extremely beneficial for content creators as it helps build long-term relationships and loyal users. 



You could pay celebrities or influencers to talk about your online course. These individuals could add a link to your course at the end of their videos or Instagram posts and ask users to visit your website. 

This is an effective method to increase your engagement and reach out to potential students.



It is important to understand that some students may prefer videos. Creating your Youtube channel could help you engage with individuals who may not prefer reading about online courses. 

According to SproutSocial, 55% of markets use Youtube to promote their business. You could also run advertisements on Youtube to increase your reach and course visibility. 

Tools for Promotion and Social Media

There are a number of softwares you could use to promote your website on several social media platforms. 

Post My Party


Through PostMyParty you can host multiple online parties through one software. This software is great for virtual training and online conferences. Their automated task feature allows you to post on several social media platforms through one integrated software. 



Hootsuite is great for social media marketing. Through this software, you can market your online course and increase your social media following in a matter of time. 

You can also review what customers think about your website. This gives you room to improve and helps you identify what really increases your engagement. 



Cinchshare is another great software for direct sellers. It allows you to automate workflow tasks and automate social media marketing as well. 

Through CinchShare you can schedule posts ahead of time. The software will automatically post your content on Facebook, Pinterest, LinkedIn, and Instagram. We highly recommend this software for online course creators as it allows them to divide tasks and focus on other important business decisions. 

Audience Gain


Promoting your work on the right social media platforms increases your audience. This is exactly what AudienceGain does for you. Once you post your content on your website, AudienceGain brings in organic traffic for your Instagram, Youtube, SoundCloud, and Twitter accounts.

Frequently Asked Questions (FAQs)

How do I promote my online course on social media?

Perhaps the most effective way to promote your online course through social media is by publicizing it. You could run advertisements to create awareness about your website. 

Moreover, getting influencers to talk about your brand will also help increase traffic and user engagement.

What is the average cost of marketing an online course on social media?

This could depend entirely on your marketing strategy and the size of your target market. On average, it could cost you anywhere between $1 to $10 per lead. 

However, if you consider promoting your brand through influencer or celebrity endorsement, the prices could vary based on their personal rates. 

Do I need to create a website to promote my online courses?

Yes, you definitely need to have a dedicated website for your online courses. A web page will have a compilation of all the necessary information about your courses. 

This will help users understand where they can find relevant content and purchase it as well. 

How will translating my course in different languages promote my course?

Translating your course in different languages will help you reach out to an audience across the world. Without any language barrier, your website will be accessible to more students who are interested in the subject. 

How do I attract students to my online courses?

Probably the most effective way to engage students is through online advertisements. By placing ads on Facebook or Youtube searches, you could lure them to your landing page. 

Another effective way is through SEO search engine optimization. By finding the right keywords, you could attract more students.  

How do paid ads attract customers?

Paid advertisement on certain platforms is unavoidable. If your advertisement captures the interest of the viewer, a single click could direct the visitor towards your landing page. 

This will help generate traffic and find future domains for your website.

Should I make videos to promote my online course?

It is important that some students may not prefer reading blog posts about relevant subjects. Creating a video about the subject could help increase engagement for your website. 


You could use Translate Press to add subtitles to your video. This will automatically generate custom subtitles for your audience. 

What is the most effective way to sell an online course through social media?

It is crucial that you identify your target market first. This will help you identify the needs of your targeted segment.

We would recommend giving a free course trial to your users as it could help you build long-term relationships and find potential customers in the future.

Wrapping Things Up…

Marketing online courses through social media is an effective way to increase traffic to your course page. 

Effective promotional techniques will help you reach out to a greater audience and possibly convert them into potential customers. 

We have added all the necessary information you need about promoting your course content in this guide. Do let us know which social media promotional strategy worked best for you.