5 Basic Platforms You Should Use for Digital Marketing

Social media platforms are highly useful when it comes to digital marketing. However, we noticed that some individuals still struggle to choose the right platform. 

This is why we have devised a list of digital marketing platforms that you can use. Along with that, we’ll highlight their respective pros and cons. 

Quick Summary

By the end of this post, we’ll cover the following points: 

Let’s get you started. 

5 Major Digital Marketing Platforms You Should Use for  

Over the past few years, social media platforms have evolved dramatically. All these platforms come with a wide variety of tools that you can use to execute a successful marketing strategy. 

As a beginner in this field, you need a suitable platform that can tend to your needs at hand. Now, let’s check what these platforms have to offer. 


The first spot on our list goes to Instagram. This is mainly because Instagram has amassed a huge user base in lesser time than any of the present media platforms

Besides that, Instagram has progressively changed its ecosystem to benefit digital marketers. As a matter of fact, it is specifically designed to help newcomers like you. 


What sort of tools does Instagram provide?

Instagram has a highly interactive Story feature. You can customize just about anything related to your content and upload it. 

On top of that, you can use Instagram’s boost feature to increase the reach of your content. 

Can I get any useful data from Instagram?

We must also mention that Instagram provides useful demographic data as well. You can access it anytime through your account details. 

It provides data related to interests, age groups, targeted communities, and much more. As a digital marketer, this sort of data is highly valuable. 


  • User-friendly features
  • Cheap ads placement
  • Multiple tools for promotion
  • Easily accessible data


  • Can be overwhelming for newcomers


Just like Instagram, Facebook is owned and maintained by Meta. So, naturally, both platforms have a lot of similarities. 

Although with all the similarities, Facebook provides a unique ecosystem to implement your strategies. Most of this ecosystem revolves around engagement through ads. 

How is that any different from Instagram?

Instagram relies on audience engagement through content. This can be hard to achieve for some digital marketers especially individuals at the entry level. 

On the other hand, you can implement any digital marketing strategy through various types of ads on Facebook. While it is costly, it’s far more convenient. 

What sort of ads can I run on Facebook?

We noticed that Facebook has an elaborate advertisement system that you can use. This system is divided into three unique categories. 

You can run ads for specific individuals, groups, or communities. Furthermore, Facebook enables you to place ads on different types of content. 


  • Community-based engagement
  • Unique ad system
  • Easy to use
  • Integrated with Instagram


  • Limited promotional tools


For our third spot, we picked LinkedIn. Compared to other social media platforms, LinkedIn takes a unique approach to digital marketing as a whole. 

While platforms like Instagram focus on content engagement, LinkedIn revolves around building relations. However, LinkedIn is designed for marketers to further up the expertise ladder. 

How can I execute digital marketing strategies on LinkedIn?

Unlike other social media platforms, LinkedIn is more of a formal platform related to business-oriented individuals. Instead of products, you can market your valuable services. 


To promote such services, you can create cover letters, emails, and presentations. 

Is LinkedIn suitable for long-term marketing?

It depends on what sort of stage your business is at. If you are already established then yes. However, if you are just starting, other media platforms might serve you better. 


  • Highly suitable for services
  • Focuses on connection building
  • Easily accessible
  • Suitable for expert marketers


  • Not suitable for early growth


Next up we have Twitter. Our team selected this platform because of its fast-paced strategy implementation.

Unlike Instagram or Facebook, Twitter’s ecosystem is considerably quick. Any news or promotion can reach a much larger audience in a given time frame. 


How do I execute a marketing strategy on Twitter?

You can use Twitter’s multiple in-built tools to successfully plan and execute any marketing strategy. One good example is the Poll feature. 

It enables you to ask your audience a question and gather data in a few minutes. You can then use this data to understand what your audience likes or doesn’t like. 


  • Convenient data gathering
  • Huge active user base
  • Multiple useful tools
  • Cheap ad placements


  • Relies heavily on audience engagement


Lastly, we have Snapchat on our list. Even though the hype for Snapchat has toned down, it is still a platform with a huge user base. 

It is important to note that every single content feature like stories or stickers came through Snapchat. 

How does Snapchat help me as a digital marketer?

The majority of Snapchat’s ecosystem relies on influencer marketing. You can hire an influencer and discuss what sort of content works best for promotion. 


As a marketer, this takes off a lot of extra hard work from your end. Not only that but you can also promote your products/services through ads. 

Is marketing through Snapchat sustainable?

For short-term goals, absolutely. However, if you wish to grow into a reputable brand, other platforms are much better for it. 

You can use Snapchat as a stepping point and then gradually move your audience to platforms like Instagram. 


  • Interactive tools
  • Consistent updates
  • Beginner-friendly
  • Easily accessible user base data


  • Fewer active users

Important Tips to Keep in Mind

Now, let’s have a look at some of the essential tips you need to be aware of. 

  • Do your research. Before you select a platform for digital marketing, make sure that you are aware of all its benefits for the short and long term.
  • Do not focus all your resources on one platform. While it is good to build a strong audience, a single platform can limit your growth. 
  • Keep your options open. Always be ready to adapt to new changes. This will help you gain an edge over your competition.
  • Take advice from other experts. As a beginner, you can always learn new things that can help you. 
  • Use your time carefully. Preparation can go a long way when it comes to developing a successful marketing strategy. 

Wrapping Things Up …

This brings us to the end of our post on 5 Platforms You Should Use for Digital Marketing. We hope this information proves to be highly useful for you. 

There are multiple platforms that you can use to grow as a digital marketer. However, it is crucial to select the right one that provides all the tools you need for this purpose.