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Over the past few years, marketing has moved toward the digital landscape. However, new players in the market still need to be aware of the benefits digital marketing can provide.
In today’s post, we’ll highlight these benefits in detail. Furthermore, we’ll discuss various FAQs along the way.
By the end of this post, we’ll cover the following topics:
- 7 main reasons to implement digital marketing
- Important tips
Let’s jump right into it.
7 Key Reasons Why Digital Marketing is Essential
Even though digital marketing is a niche aspect of marketing as a whole, it still has practical implementation. You can use it to grow your business’ exposure and growth.
Besides that, you can simply use digital marketing as a tool to learn about your consumer base and devise a successful strategy. Now, let’s check what these reasons are.
Automation of Marketing Activities
First and foremost, we must mention the automation of almost every marketing activity. You can deploy multiple bots and scripts to help your tasks.
On top of that, you can also use social media platforms that provide such tools. For example, you can boost your reach on Instagram or Facebook.
How is that beneficial for my business?
Compared to normal marketing, you can save a lot of time and money. With the help of automation, you can direct these resources to other areas of your business.
Here’s a list of tasks that you can automate through digital marketing.
- Email delivery
- Social media post scheduling
- Workflows for customer follow-ups
- Automation of lead tracking
We must also mention that automation of the aforementioned tasks brings a lot of efficiency to the table. This is mainly because you don’t have to do them by yourself.
Freedom of Personalization
The second reason why should choose digital marketing is because of the freedom. You can personalize and customize your marketing strategies for various target audiences.
This helps you categorize your base audience and create specific content for them. In turn, you can get a lot more exposure and audience reach.
How is that different from conventional marketing?
As you already know, conventional marketing is vague and designed for a wider audience. For example, billboards and TV ads are not targeted to specific audiences.
While on the other hand, digital marketing enables you to target not one but multiple demographics simultaneously.
How can I target multiple target audiences at once?
Let’s say you have a garment-selling business. You can create ads and segments for multiple age groups.
This can help you gain traction and capture your target audience’s attention. Subsequently, it can boost your sales by quite some margin.
In the current era of marketing, exposure, and awareness of your brand/business is everything. As a matter of fact, digital marketing has all the tools you need for it.
Even with a startup business, you can get out there and spread the word about your business in no time. This is all because of the fast-paced nature of digital marketing.
How can I create brand awareness through digital marketing?
There are multiple ways to spread brand awareness. However, it is important to note that not every method will suit your business’ nature.
You can use a trial-and-error method to judge what works best for your brand/business. Some of these methods are given below:
- Social media marketing
- Email marketing
- Search engine advertisements
- Influencer-based promotions
- Pay-per-click advertisements
This is just a short list of tools that you can use. You can further research and discover new methods to promote your business online.
Customer Acquisition Cost (CAC)
A lesser-known aspect of digital marketing is cost reduction. Through traditional marketing, you have to invest multiple resources without any guaranteed results.
On average you have to spend a lot of money on marketing to get a small number of new customers. However, for digital marketing, this ratio is inverse.
You can gain a lot of customers by spending very little resources.
How does that help my business?
Let’s suppose you have a budget of $500 for marketing purposes. With traditional marketing, you’ll have to spend at least 50-70% to get substantial results.
On the other hand, with digital marketing, you can save that cost by at least 70%. Although it might not seem like much, the end results are comparatively better.
One good example is the increase in your ROI. The money and time you invest can yield greater results with digital marketing as compared to traditional marketing.
In the current state of the marketing landscape, brand reputation can easily make or break your business. You can use multiple methods to build a strong reputation.
You might have come across online reviews for various products and services. These reviews serve as a means to build a brand reputation.
Why is brand reputation important?
Let’s take the example of Amazon. Why are people so inclined to buy products from Amazon? Because of their fast-track and reliable delivery system.
How did people come to know about it? Through online reviews. This helped the website attract new customers without pouring any further resources into its marketing strategy.
Interesting Fact: According to multiple online surveys, people are more likely to buy from a business with positive online reviews.
Further surveys displayed that at least 80% of customers look at online reviews before they purchase a product.
Lastly, we must discuss the tracking and measurement you can do with digital marketing. With traditional marketing, it is nearly impossible to keep track of your reach.
With digital marketing and all its tools, you can easily get the numbers required to keep track of your reach.
For example, Instagram displays the number of your post has reached and the number of times it has been viewed.
How can I use these numbers to enhance my business?
These numbers are a clear indication of whether your marketing strategy is working or not. You can then tweak multiple aspects to further perfect your strategy.
Furthermore, you can use these numbers to project your sales and the growth of your business.
Ability to Adapt
With the help of digital marketing, you can easily shift from one marketing strategy to another. Traditional marketing does not provide this sort of utility.
For example, if your social media promotion does not work, you can always get the assistance of an influencer or move towards ad-based promotion.
Wrapping Things Up…
Digital marketing comes with a bunch of tools that you can use to enhance multiple aspects of your business. Moreover, you have the freedom to test and use any marketing strategy.