5 Key Differences Between Facebook and YouTube Ad Revenue – In-Depth Breakdown, Tips & More

Facebook and YouTube are at the forefront of media platforms. Both earn a major part of revenue through ads from major brands around the world. 

A part of the ad revenue is what helps the creators to earn money from both platforms

However, there are some major Facebook YouTube ad revenue differences which we’ll discuss today. 

Quick Summary

In this post, we’ll shed light on the following topics:

  • Ad revenue differences between Facebook and YouTube
  • Important tips 

Without further ado, let’s get started.

5 Differences Between Facebook’s and YouTube’s Ad Revenue

As we have already mentioned that Facebook’s and YouTube’s main revenue stream comes from running ads. Due to the similarity of the concept, the differences are easy to miss. 

These differences can impact your overall earnings as a content creator on either platform. Moreover, the main difference lies in how each platform utilizes its ads. 

Now, let’s discuss these differences in detail. 

Types of Ads

The main difference between Facebook’s and YouTube’s ad systems is the variety. Facebook only uses one type of advertisement. 

You might have come across many of them while scrolling through your Facebook feed. These are known as Bumper Ads. Here’s an example:

What sort of ads does YouTube use?

What sort of ads does YouTube use?

YouTube is more versatile when it comes to advertisements. It uses three different types of ads on its platform as a whole. 

The first type is called True View Ads. These are the normal ads that you see while surfing on YouTube.

The second type is called Pre-Roll Ads. This type of advertisement is at the beginning, middle, or end of a YouTube video.

Conversion Rate

The third type is called Bumper Ads. Just like Facebook, these ads are usually present between two videos. 

Conversion Rate

It doesn’t come off as a surprise that every advertiser wants to promote and increase the sales of their products/services. Conversion rate plays a huge role in it. 

Naturally, an advertiser prefers a platform that can help reach, exposure, and sales. According to Facebook’s Business Page, their current CVR is at 9-10% for 2022.

What is the conversion rate for YouTube ads?

When it comes to conversion rates, YouTube doesn’t play by the rules. YouTube’s conversion rate depends on the size of your channel

What is the ideal conversion rate for YouTube?

A channel with over a million subscribers has a better CVR than a channel with thousands of followers. 

What is the ideal conversion rate for YouTube?

As a baseline, conversion rates above 20% are considered ideal. Channels like PewDiePie, Logan Paul, or H3H3 Productions have over 30% CVR. 

Unlike Facebook’s CVR, the conversion rates for YouTube also change due to the popularity of a trend. 


Another major difference between Facebook’s and YouTube’s ad revenue is how they pay content creators. Both platforms have different policies and practices. 

Interesting Fact: According to Statista, Facebook earned $115 billion from ad revenue in 2021.

Facebook pays its content creators based on the number of clicks. According to Business Insider, you can earn up to $8.75 per 1000 clicks. 

On the other hand, YouTube pays based on the number of views. You can earn anywhere between $0.01 to $0.03 per ad view on your video. 

Is the payout rate constant for every ad?

Is the payout rate constant for every ad?

This is where things get interesting. YouTube’s algorithm automatically plays high-paying ads if you have a substantial number of views on your video. 

To put it simply, you can earn anywhere between $3-$5 per 1000 views. It is lower compared to Facebook but at the same time, it is consistent. 

Can I use the earnings anytime I want?

Facebook has a specific threshold you need to achieve before it allows money withdrawal. However, YouTube doesn’t have that sort of barrier. 

You can easily use your earnings anytime you want from YouTube. 


When it comes to online earnings, it is quite important to know where your money is coming from. It helps you focus and divert your resources to areas that need attention. 

Facebook and YouTube have their in-house dashboards for such purposes. However, the difference lies in the detailed overview

How are the dashboards different for Facebook and YouTube?

How are the dashboards different for Facebook and YouTube?

Facebook’s dashboard is simplified and easily accessible for an average user. Whereas, YouTube’s dashboard is detailed and shows every little aspect of your earnings. 

YouTube tells you exactly how much earnings your account made through views and ads. Moreover, it also details how much YouTube took out as a fee. 

Room to Grow

As we have mentioned already, you have multiple ways to earn from YouTube’s advertisement system. It’s multi-dimensional and has a lot of potential. 

On the other hand, Facebook’s advertisement system is uni-dimensional. You can’t use it as a sole source of income

How much can I earn from Facebook ads?

Earning from Facebook ads mainly depends on how often you post on your profile. A higher number of posts can land you high-paying ads. 

On average, you can earn from hundreds to thousands of dollars. However, it is quite hard to get to this threshold because Facebook only uses a single type of advertisement. 

How much can I earn from YouTube ads?

Youtube pays the content creators through ads and the number of views on every video. Per 1000 views, you can earn up to $30 from ads and views combined. 

In comparison with Facebook, earnings from YouTube aren’t tied to a single source. 

Interesting Fact: Mr. Beast, one of the biggest YouTube content creators, earns around $1-2 million from a single YouTube video on his channel. 

As a content creator, it is quite easy to grow on YouTube while also supporting yourself financially. 

Important Tips to Keep in Mind

Now, let’s look at some of the important things you need to know about the ad revenue system of YouTube and Facebook. Let’s see what they are.

  • YouTube’s customer support system is highly integrated to support basic and advanced problems. Whereas, Facebook lacks this option, especially for content creators. 
  • YouTube’s ad system earns you money from your old videos as well. On the other hand, Facebook only has ad rolls on your videos if they project consistent views. 
  • You also earn from YouTube as a live streamer. Facebook doesn’t pay its content creators for live streaming

Wrapping Things Up…

This brings us to the finish line of our post on the key difference between Facebook and YouTube ad revenue. We hope this information proves to be beneficial for you.

Facebook and YouTube have their unique revenue systems. While YouTube’s revenue system is quite detailed, it also pays a substantial amount to support yourself financially.