Infusionsoft vs ClickFunnels – What’s the Difference & Which is Better?

Sales funnels are an important part of any business whether it is physical or online. To make sure that your sales funnels are up to the task, many online services provide sales funnel builders.

A sales funnel builder can make or break your entire marketing campaign as an online course creator. This can ultimately result in a boost or drop in your sales.

This is why we are reviewing the two well-known sales funnel builders Infusionsoft and ClickFunnels. By the end of this article, we will determine which one is most suitable for your business.

Let’s get started.

Funnel EditorBasic editorDrag and drop editor
Funnel SystemSingle-funnelMultiple funnel compatibility
Trial PeriodNo trial14-day trial period
Landing Page BuilderIncludedNot included
RefundNo refunds30-days refund

Before we get into the details of each sales funnel builder, we must mention an important thing.

After years of service, Infusionsoft has changed its name to Keap.
Even though some people still call it by its former name, the official name is Keap now.

Let’s compare each of these products in detail.

Infusionsoft (Keap) Review – Reliable with Remote Control


Over the years marketing automation has seen exponential growth. These email marketing tools have evolved from just a basic sales pipeline to a much more integral part of online businesses.

Infusionsoft is one of these email marketing automation tools. It allows you to create highly efficient sales funnels to enable sales automation.

What does it do?

On a basic level, Infusionsoft is like the other customer relationship management tools. It helps you to engage with your leads and turn them into loyal customers.

How does it help my online business?

As an online course seller, the sales network of your parent company is what matters the most. The Infusionsoft landing page builder enables you to develop your own sales funnels to match the nature of your business.

Infusionsoft mainly focuses on CRM (Customer Relationship Management) for small businesses. Unlike a typical sales funnel, you can use it to keep track of individual leads in your target audience.

Pros Cons
Email marketing automation features

Landing page templates

Landing pages, sales pages, and opt-in forms

Exclusive affiliate program

Customizable sales funnels
Difficult to learn

High initial purchase price

Benefits of Infusionsoft

We have explained what Infusionsoft does in simple terms. Let’s see what you can do with it to increase the sales of your online course selling business.

As a marketing software, Infusionsoft can create marketing campaigns for your online marketing. You can customize each and every aspect to establish yourself as a professional business online.

We must also mention that Infusiontion is widely known for its professional-looking landing pages. You can choose from a huge collection of pre-made templates to design a landing page in just a few minutes.

Pre-made templates can turn your usual landing page platform into a much more business-oriented sales platform. Besides that, it helps your sales teams to generate more local leads as well.

What else can you benefit from?

Another useful aspect of Infusionsoft is email marketing automation. In the current state of the online course selling market, there are a lot of leads. 

It is impossible to keep track of all these leads on your own. Infusionsoft helps you to create a path for turning leads into customers.

How does Infusionsoft convert leads into sales?

One of Infusionsoft’s marketing automation features is the network marketing bridge funnel. You set a schedule to deal with individual leads.

For example, you can set a time to send your first email and add it to your calendar. You can then set a day/date to send a follow-up email. You can even set up a time for calls.

You do all this with just a single click and add new customers to your sales pipeline. Sales automation can save you a lot of time which can be used on improving your landing pages and sales funnels.

We must also mention that this sales software also comes with a built-in payment/invoice reminder. Online marketing beginners often find it awkward to remind their clients about their payments.

You can use this feature to create automatic invoices and have them sent to their respective client. Furthermore, it will also tell you if your client has viewed their invoice or not.

Can I link it with my email accounts?

You can link your Gmail and Outlook email accounts to keep all your clients information in one place. This also makes generating local leads a lot easier.

Factors to Consider Before you Decide to Buy Infusionsoft

Business Scale

The first and foremost thing you need to keep in mind is the scale of your online course selling business. Infusionsoft is designed for small/start-up businesses. 

You can still use it if you fall inside the medium and large businesses category but it will take a lot of learning and time before you can successfully manage all of it.

The majority of people use it as a beginner tool to understand the working of automation rules and how it interacts with sales funnels.


The software interface for Infusionsoft is quite straightforward and easy to get used to. However, how you use these features can take some time to learn.


This is an example of their interface as shown on Infusionsoft’s (Keap) official website. You have all your necessary tools on the left-hand side and an extensive summary of each lead.

Besides that, you can separate each user based on their current status. It can be either set to Lead or Client.

Campaign Builder

Along with the landing page builder, Infusionsoft also comes with a campaign builder. It is a tool that helps you create a plan for your leads. 

For example, what happens when a lead lands on your page? What happens if they decide to sign up for your email newsletter? How do you set an appointment with them?

You can do all these things with the help of the campaign builder. But it is not as easy as it sounds. Every lead you get has a different mindset and will react accordingly to your campaign.

It is important that you carefully draft these campaigns otherwise these leads will not proceed to be customers for your business.

Affiliate Program

Besides your sales, you can also earn money through exclusive referral payments. You can receive referral payments and connect with other network marketers as well.

Your affiliate sales can benefit you like a passive income for your course selling business. 

Infusionsoft takes a total of $10 from every referral purchase. This amount is divided equally between the affiliate and the company.
You can get $5 on every affiliate purchase.

Another aspect that is highly beneficial for you is that Infusionsoft can increase your commission rate if there is a significant boost in affiliate sales.

So, you can use the affiliate program to your advantage directly and indirectly.


Infusionsoft has 3 plans based on the number of leads you have. Each of these plans is tailor-cut to make your business campaigns easier and streamlined. 


As you can see in the above image, the description of each plan shows the type of business it is suitable for. 

You can also use your desired plan free for a 14-day trial period. Infusionsoft doesn’t charge any money for the trial.

Other than that, Pro and Max plans allow you to buy further add-ons based on your requirements. However, they do cost extra money.

Experienced marketers prefer the Max plan for their eCommerce platform and other enterprise businesses.

What do Customers think?

Our team explored the internet to find what other people thought about the services provided by Infusionsoft. Here’s what we found on the review section:

infusionsofts social proof

A lot of people mentioned that Infusionsoft is quite handy when it comes to automation marketing tools, especially for small-scale businesses. 

Some of them also mentioned that it helped them keep track of their target audience in an organized fashion.

infusionsofts social proof

We also found some users that mentioned the drag and drop landing page builder. They stated that it was quite easy to create a landing page for their website.

Best Easy to Use Funnel Builder

Infusionsoft is a very simple to use funnel and campaign builder that allows you to manage your leads without any worries. The automation aspect enables you to follow up on leads even when you don’t have time.

ClickFunnels Review – Advanced tools and Quick Response


Clickfunnels is a household name in the funnel-building market. It is designed to serve all sorts of businesses. 


You can use Clickfunnels to design multiple effective sales funnels for different products. As an online course selling business, it allows you to create a different user-base for each course.

What else can it do for my business?

Apart from being a sales funnel builder, Clickfunnels is also a perfect webinar funnel builder. You can design online seminars to introduce new products or create a new product launch funnel. 

We must also mention the Clickfunnels landing page builder. It enables you to create elaborate landing pages for each of your courses or even a new promotion.

Does it have email marketing?

As a marketing platform, you can further enhance your sales by email marketing. Clickfunnels has a built-in email marketing automation tool to assist you with this.

Clickfunnels comes with all the basic tools required to boost the sales of small businesses. These features include landing page templates, email marketing, and sales funnels.

Pros Cons
Multiple sales funnels

Easy marketing automation

Built-in landing page builder


Customer support
Can be hard to learn at first 

We have created a VERY detailed guide for you in which we talk about every single thing you need to know about making money by creating, selling, and managing online courses.

Benefits of Clickfunnels

The number of benefits you can get from ClickFunnels is only limited to your imagination. As an advanced sales funnel builder, it has a bunch of tools at your disposal.

What is the basic purpose of ClickFunnels?

At its base, ClickFunnels serves as a tool to create funnels to increase your business’ sales. The boost is provided by the versatility of its funnel builder.

ClickFunnels has over 9 million funnels in its system each with its own parameters. You can use these or make your own to better suit your business/customers.

Does it have landing page templates?

ClickFunnels has one of the most outstanding landing page templates in the market. Besides that, the drag and drop feature can save you major time when it comes to creating a landing page.

Can it act as a sales platform?

You can also use ClickFunnels to create upsell pages and collect money from your customers. This removes the need for additional services online to keep track of your transactions. 

We should also mention that you don’t have to use an extra tool for creating such upsell pages. You can use the ClickFunnels landing page builder to do so.

Does it have a Dashboard?

The ClickFunnels software comes with its own elaborate dashboard. You can access pretty much everything using this dashboard. 

It has all your payments and funnel information, all in one place.

Factors to Consider Before you Decide to Buy ClickFunnels

There are a lot of things you need to keep in mind before you actually buy ClickFunnels for your marketing automation.

Sales Funnel

The most basic use of ClickFunnels is funnel-building. All the tools that ClickFunnels provide are associated with the sales funnel in one way or another. 

The pre-made templates can help you to create a sales funnel within a matter of minutes. For a small business, this can help a lot to avoid any technical difficulties which would otherwise cost a lot of time.

Business Scale

ClickFunnels is designed for businesses that want to venture into advanced funnels sales. As a small business, you can get maximum utility for ClickFunnels’ tools even if you don’t utilize all of them.

For small businesses, a built-in funnel builder can provide a lot of help in terms of converting leads into sales. 

Besides that, there are a lot of minor things that can go wrong if you are not experienced with funnel-building. You can use the funnels made by the community to mitigate this problem. 

Marketing Automation

You can use ClickFunnels as a marketing automation tool as well. It is quite crucial to do the right marketing for your online course selling business. 

It is one of the most important aspects of selling any basic product. If you do the marketing right, people will buy almost anything regardless of what the actual product is.

ClickFunnels excels at creating streamlined marketing campaigns for your products. This is where the landing pages come into play. 

Landing pages that are crafted carefully can 

Sales Automation

Another thing that comes with ClickFunnels is its ability to streamline your sales. You can build an entire funnel that includes landing pages, sales pages, payment methods, and upsell pages.

For a business with limited manpower, this can prove to be highly beneficial in terms of saving time and money. 

Affiliate Program

You can also use the independent ClickFunnels affiliate program to earn money aside from your main business. 

Currently, ClickFunnels pays 40% of the total sales from anybody that uses your referral link.
Keep in mind that it is 40% per user.

Affiliate programs are a great way to boost your overall revenue especially if you are just starting your business. 

In the online course selling business market, affiliate programs can help you cover the cost of many things.


ClickFunnels has 3 different pricing plans. Each of these plans comes with its own set of features and tools.

clickfunnels price

You can choose either of them based on your business’ necessity. Furthermore, you can run a trial period for each of these plans to make sure which one suits you better.

What do Customers think?

Here are some of the reviews we found on by long-time ClickFunnels users.

clickfunnels social proof
clickfunnels social proof

A lot of people that own small businesses mentioned that it was quite easy to use ClickFunnels. They also stated that as a third-party eCommerce platform, Clickfunnels has all the essential tools.

Best Advanced Funnel Builder

ClickFunnels is an advanced marketing tool designed to accommodate businesses at every step of their sales conversion. It is quite efficient at handling complex funnels and comes with its own elaborate page builder.

Note: Funnel Builders enable you to devise multiple marketing strategies for your website visitors. We have reviewed multiple sales funnel tools to determine which funnel-building application provides the most value for your online course selling business.

Infusionsoft vs ClickFunnels – Buyers’ Guide

infusionsoft vs clickfunnels

There are many things that impact what sort of service/product you select to boost the sales and ultimately the revenue of your business.

We will go over these factors one by one.

Page Builders

Landing pages are quite important when it comes to promoting your business to new leads. They are the make-or-break part of your sales.

If you have a good landing page or a collection of multiple landing pages, it is essential that you pay good attention to them.

In order to create a good landing page, you need an efficient page builder. A built-in page builder will not only save you time but also help you to optimize your existing pages.

Most landing pages have a conversion rate of 10% or lower which is incredibly low.
In order to make sure that your landing page has a better conversion rate, you need a good landing page builder.

Another important thing about page builders is the technical issues. Usually, people find it hard to make a landing page on their own.

A built-in page builder can minimize this by a huge margin. They also have pre-made templates that you can choose from.

These templates can save you the time you’d otherwise spend on thinking about what sort of layout is best for your landing page.

Marketing Tools

As an online course seller, you want all the necessary tools you can get to better market your products. If you don’t have these tools, you won’t be able to project what your courses have to offer.

This will ultimately result in a sales drop and decrease your revenue by a huge margin. To make sure that doesn’t happen, always keep an eye on the tools a funnel builder comes with.

It is good to have tools that you don’t need rather than to have a software that doesn’t come with the necessary tools.

Businesses that effectively use their marketing tools are able to generate over 80% conversions.

Another benefit of having extra marketing tools is the ability to experiment. You won’t learn new ways to convert leads into sales unless you explore and learn what other tools do.

This will help you create a correlation between different tools and come up with a better marketing strategy. 


When it comes to Pricing, your choice matters in terms of expenses. As a start-up business, you cannot afford to pay huge sums of money just for a service. 

You have to be smart and choose a software that not only boosts your sales but also costs at a reasonable rate.

Another thing you need to keep an eye out for is the recurring cost of your selected service/product. 

Some companies have initial low costs but when accumulated to a yearly plan, they can cost a lot.

For example, if you buy a funnel builder and it initially costs $10/month, you’d think that it is quite cheap at such a price.
But companies often hide the actual value behind a monthly or yearly plan. In the long run, this can cost you a lot of valuable money.

Affiliate Programs

In the current market, almost every online service/product offers an affiliate program. They are a good way to earn extra money if you are a small-scale business.

 We are suggesting this because you are going to deal with your customers on a regular basis. Some of them might have their own side business and this can help you form a professional image in front of them.


The main reason people use such services and products is because of the automation aspect. Unlike the old days, where you had to piece out every lead and conversion on your own. 

You can just fill in the information and the software will do the rest for you. To make sure that your software does that, you have to pay close attention to its basic features.

Marketing automation can be about any aspect of your business. It can be about email marketing, SMS marketing, Sales funnel-building, or even follow-up automation.

Since it can be quite hard to manage all these things manually as it can create a lot of gaps. You need to purchase software that can efficiently tackle all these things without manual help.

Email marketing is a must-have tool in any software. It is one of the unwritten automation rules.
This is because most people use their email when asked for contact information. 

Infusionsoft vs ClickFunnels – Final Verdict

In this comparison, there is no clear winner between Infusionsoft and ClickFunnels. Each of these services has its own use and purpose.

Infusionsoft (Keap) is designed to keep track of leads and create efficient marketing campaigns to make sure that your leads aren’t lost. While on the other hand, ClickFunnels is more focused on converting your leads into sales through various methods.

But there is one key takeaway, if you are a start-up online course selling business then you’ll be better off using Infusionsoft since it is more focused on basic level sales.

Otherwise, you can use ClickFunnels to boost your already existing sales and generate even more revenue as a business.

This brings us to the end of our article. Do let us if we missed anything.