MailerLite: The Best Email Marketing Software for Small Businesses in 2023

In the ever-competitive world of email marketing, choosing the right platform can make all the difference. Enter MailerLite, a platform designed with simplicity and efficiency in mind, yet packed with the essential tools to help businesses and individuals connect with their audience.


Targeted primarily at small businesses, bloggers, and marketers, MailerLite offers a balanced suite of features that caters to both the novice and the seasoned email marketer. Whether it’s the drag-and-drop editor for crafting eye-catching emails or the robust automation tools for personalized outreach, MailerLite is all about making email marketing accessible and effective.

Since its inception, MailerLite has been on a remarkable growth trajectory, attracting a wide range of users from various industries. Its commitment to user-friendly design, affordability, and continuous innovation has earned it a strong position in the market. Today, with a presence in more than 100 countries, MailerLite is more than just a tool; it’s a trusted partner for thousands of businesses looking to grow their reach and engage their audience.

In a landscape where technology can often be daunting, MailerLite’s approach of ‘less is more’ stands out. By focusing on what truly matters and providing it in an intuitive package, MailerLite has become a go-to platform for many. But how does it really measure up? What makes it a preferred choice, and where does it stand among its competitors? The following review aims to delve into these questions, providing a comprehensive look at what MailerLite offers and how it can fit into various marketing strategies. Sit back and discover what MailerLite has in store!

MailerLite Features

MailerLite’s features cover the full spectrum of email marketing needs. With a focus on usability, it delivers tools that are both powerful and accessible, making it a suitable choice for different types of users. Whether starting from scratch or looking to optimize existing campaigns, MailerLite offers a platform to build, manage, and analyze email marketing efforts effectively.

Email Campaign Creation

Creating an engaging email campaign has never been more accessible, thanks to MailerLite’s feature-rich approach:

  • Drag-and-Drop Editor Functionality: Unleashing creativity is easy with a straightforward drag-and-drop editor. Placing images, text, and buttons is a breeze, even for those without any coding knowledge.
  • Variety of Pre-Designed Templates: With a diverse collection of templates catering to various industries and occasions, finding the right starting point is simple. Each template is ready to use, but also fully customizable to fit specific branding needs.
  • Customization and Personalization Options: Tailoring messages to individual recipients adds a personal touch, and MailerLite allows personalization at various levels, from subject lines to content within the email.

Subscriber Management

Managing the audience is central to effective email marketing, and MailerLite offers robust tools for this purpose:

  • Tools for Managing, Segmenting, and Tracking Subscribers: Segmenting subscribers into different groups ensures targeted communication. MailerLite’s tools facilitate this process, allowing for detailed targeting based on behavior, location, or any custom fields.
  • Importing and Exporting Subscriber Lists: Transferring data to and from MailerLite is a smooth process, supporting various formats and offering helpful mapping tools for alignment.

Automation and Workflows

Automating communication leads to efficiency, and MailerLite’s automation tools provide ample opportunities:

  • Automation Triggers and Workflow Creation: From welcome emails to abandoned cart reminders, setting up automated sequences is intuitive. Visual workflow builders assist in creating complex automations with ease.
  • Pre-Built Automation Templates: For those seeking a quick start, pre-built templates cover common scenarios and can be adapted as needed.

Landing Page and Pop-up Builder

Driving traffic and capturing leads is key, and MailerLite’s tools offer flexibility:

  • Design Capabilities for Landing Pages and Pop-Ups: Creating landing pages and pop-ups that resonate with the brand is straightforward with a range of design tools.
  • Mobile Responsiveness: All designs automatically adapt to different devices, ensuring a cohesive experience for all visitors.

Reporting and Analytics

Understanding performance is crucial for growth, and MailerLite delivers on this front:

  • Real-Time Tracking and Reporting Features: From open rates to click-through rates, all essential metrics are available in real-time.
  • Insights into Campaign Performance and User Behavior: Beyond basic statistics, insights into how users interact with emails provide a deeper understanding of what resonates with the audience.


MailerLite’s usability is one of its standout features, designed with both beginners and experienced marketers in mind:

  • User Experience and Interface: The interface in MailerLite is sleek and uncluttered, offering a pleasurable experience. Thoughtfully placed menus, clear icons, and helpful tooltips guide the user through various functions without feeling overwhelming.
  • Navigation and Ease of Learning: Finding one’s way around MailerLite is intuitive, with logical flows and step-by-step guides. New users can quickly familiarize themselves with the platform, while advanced users can access more in-depth features without hassle.
  • Accessibility Across Various Devices and Browsers: MailerLite is built with accessibility in mind. Whether accessed via desktop or mobile, or through different browsers, the experience remains consistent and user-friendly.


Integration with other platforms and tools can often make or break an email marketing solution. MailerLite’s approach to integration is both broad and straightforward:

  • Supported Third-Party Integrations and Plugins: MailerLite supports a wide array of integrations, ranging from eCommerce platforms like Shopify to CRM systems such as Salesforce. Popular tools like Zapier further expand the possibilities, connecting MailerLite to hundreds of other applications.
  • Ease of Integration with eCommerce, CRM, and Other Platforms: Integrating MailerLite with other platforms is typically a matter of a few clicks. Clear guides and tutorials are available to assist in the process, and for most major platforms, dedicated plugins streamline integration even further.

Pros and Cons

Every platform comes with its strengths and weaknesses, and understanding these can guide users in making an informed decision. Here’s a look at what MailerLite has to offer:


  • User-Friendly Interface: One of MailerLite’s standout features is its intuitive design, making it accessible to users at all levels of expertise.
  • Affordable Pricing: With a free tier and reasonably priced paid plans, MailerLite offers excellent value, especially for small to medium businesses.
  • Versatile Automation Tools: The automation capabilities, including triggers, workflows, and templates, provide substantial power without complexity.
  • Integration Options: With numerous supported integrations and ease of connection, MailerLite fits well into various marketing ecosystems.


  • Limited Advanced Features: While perfect for beginners and intermediates, some advanced users might find the platform lacking in more sophisticated capabilities.
  • Template Design Restrictions: Although the templates are plentiful and customizable, some users might desire more flexibility in design options.

Considerations for Different User Needs

  • Individuals and Small Businesses: With its user-friendly approach and budget-friendly plans, MailerLite is an excellent option for those starting their email marketing journey or working with limited resources.
  • Medium to Large Businesses: While still a robust option for larger businesses, the platform might lack some advanced features required by more complex marketing operations.

Comparisons with Competitors

In the crowded space of email marketing platforms, MailerLite holds its ground through distinctive features and areas where it both excels and may fall short:

  • Distinctive Features: MailerLite’s ease of use, affordability, and comprehensive yet straightforward automation tools set it apart from many competitors.
  • Areas Where It May Fall Short or Excel: While offering excellent value and accessibility, some competitors might offer more advanced capabilities or a broader range of templates. Conversely, MailerLite’s focus on simplicity without sacrificing functionality might make it a preferred choice over more complex, costly alternatives.

MailerLite Verdict

MailerLite, with its blend of user-friendliness, functionality, and affordability, has carved a significant place in the email marketing industry. From its drag-and-drop editor to sophisticated automation tools, it offers a well-rounded suite catering to diverse needs.

MailerLite’s position as an accessible yet potent email marketing platform is well-deserved. Its thoughtful design puts the user at the center, and its pricing structure makes it appealing to a wide range of marketers. While it might not cater to all the needs of highly advanced users, its strengths in usability, integration, and value make it a strong contender in the industry.

For those seeking a balance between power and simplicity, MailerLite presents an attractive option. Its commitment to evolving and adapting to user needs is evident, and its place in the email marketing landscape is likely to remain prominent for the foreseeable future. It stands as a testament to the fact that sophistication does not have to come at the cost of complexity, and that quality can indeed be affordable.