This makes starting a podcast a particularly low-risk endeavor since you’re not wasting any money on gear or software.
If it works, it works. If it doesn’t you don’t lose anything.
We already mentioned how podcasts can help you promote your online course but let’s have a closer look at how you can achieve that and what its different benefits are:
- It will help you convert customers who may be on the fence. Similar to a webinar, a podcast allows you to address concerns and doubts that potential customers may have which may be stopping them from buying your course.
- It helps increase your reach. A big part of starting a podcast is collaborating with other prominent figures of the community. When you do this, these prominent figures will promote your podcast to their followers. As a result of this, your brand will be opened up to a whole new group of potential customers.
- It will help you become an authority figure. As you collaborate and interview with prominent leaders and figures of the community, it will help you gain popularity and traction as well. You will be considered to be on a similar level to them and thus, it will help you gain prominence and authority within the community.
- You can use it as a lead magnet. A lead magnet is any incentive within your email marketing or social media marketing strategy that entices the visitor to go to your website. One lead magnet you can use is your podcast to gather potential customers.
Naturally, you’re going to be talking about the specific niche that your online course is about within your podcast episodes.
That being said, you should also make it a point to promote how your online course is able to help with certain aspects of that niche.
It can be a good idea to detail how you struggled with many common problems within the specific niche in the past. Then, detail how you overcame these problems and how you’ve shared your solutions to these problems within your online course.
Some things to keep in mind when starting a podcast are:
The first episode of your podcast should focus entirely on yourself. It should serve as an introduction to you, your background, your expertise and why students should trust you with your online course. Make yourself relatable by detailing common problems, how you were able to overcome them and how you want to share that knowledge with others.
- At the end of your introductory episode, give a brief summary of what listeners can expect from future episodes. Talk about any collaborations that might be coming up as well as information on what the next episodes will be about.
- Ask your listeners to participate. An easy way to do this is to pose a problem or question at the end of each episode and to ask listeners to provide their solutions to it.
Collaborative episodes are key. Discuss your collaborator’s struggle in these episodes and ask them how they solved certain problems within the specific niche. Also, detail how you were able to solve these problems and reiterate that you detail these solutions within your online course.