5 Online Platforms for Sales and Marketing – Everything You Need to Know, & More 

When it comes to online sales and marketing, you find yourself in an endless sea of unique platforms. However, selecting the right one can consume a lot of time.

This is why in today’s post, we’ll highlight various online platforms you can use to boost your business sales and marketing

Other than that, we’ll also discuss some essential FAQs. 

Quick Summary

By the end of this post, we’ll cover the following topics: 

Let’s dive right into it.

5 Major Platforms to Boost Your Online Sales and Marketing

There are a bunch of online platforms that can help you increase your sales and marketing for online products. Although it can be hard to find the right one. 

There is a list of factors that you need to keep in check before a final decision. It can impact the overall performance and how much profit you can generate from it. 

Now, let’s check these platforms in detail. 


There is no doubt about Amazon being the biggest sales platform. You can list your products in no time and get on with the entire sales process. 


The entire platform is designed to promote products. Moreover, its entire dynamic is made to serve B2B and B2P sales. 

Interesting Fact: Amazon currently has over 20.5 million active users. 

How do I promote my sales on Amazon?

Amazon has high competition in almost every single product category. You can simply offer a lower price for your products to get an edge. 

However, it is important to keep in mind that you keep your profit margins in check. Lower prices create a possibility to lose some of your profits. 

How do I market my products on Amazon?

It is quite simple to market your products on Amazon. One major thing to focus on is the product description. 

Amazon’s algorithm is designed to promote products that have detailed descriptions for potential buyers. 


Since its inception, eBay has turned into a hub for buying and selling different types of products. The reason is its unique bidding system. 

Your potential customers can place multiple bids and you can select the right buyer. This way, you can easily manage your sales and develop a stable profit stream. 

Interesting Fact: eBay was established back in the year 1995 and since then it has managed to gain 170 million active users. 

What sort of products can I sell on eBay?

Unlike other platforms, you can sell almost anything on eBay. The list includes electronics, books, furniture, and video games. 


It depends on your personal preference which niche suits you best. However, multiple niche categories can help you boost your sales revenue. 

Can I sell products in bulk on eBay?

eBay is designed to sell products in low quantities. Unlike Amazon, most sellers don’t use it to list products for bulk purchases. 

This is mainly because the entire dynamic of the platform is shaped around P2P sales. You can rarely find any B2B or B2P interactions on eBay. 


Next up on our list is Etsy. Compared to online platforms like Amazon, Etsy is quite unique in its operations. 

You can sell all sorts of handcrafted goods on this platform. There are categories for art, crafts, clothing, shoes, collectibles, and many more. 

How can Etsy help me boost online sales?

Etsy is developed to promote products in certain niche categories. Due to its streamlined platform design, you can easily stand out from the rest of the competition. 


As far as online sales are in question, you can easily make a good amount of money if you have a unique product. 

How much does Etsy charge per sale?

We found that Etsy takes a total of 8% per sale. This percentage is divided into a 3% processing fee and a 5% transaction fee. 

Besides that, all of the revenue goes to the seller’s account. This amount is quite low compared to other major platforms

Facebook Marketplace

When it comes to online sales, Facebook Marketplace is hard to ignore. It is built into the Facebook app and you can easily access it through a phone or a browser. 

Facebook Marketplace stands out due to its large user base. You can easily find buyers for any type of product. 

Can I sell products in bulk on Facebook Marketplace?

Facebook provides utility for B2B and B2P sales. It means you can sell individual products or take orders in bulk. 

facebook marketplace

Moreover, Facebook also provides the option for various categories. You can list your product/service to be easily discovered by potential buyers. 

How much can I earn from Facebook Marketplace? 

In comparison, there is a high chance for you to earn as an individual rather than a business. You can potentially earn thousands of dollars on a monthly basis. 

As a business, you need a strong edge to attract buyers. This is mainly because there aren’t many businesses on Facebook looking to buy products. 


The last platform on our list is Shopify. We picked it because of its unique approach to online sales. 

Unlike Amazon or eBay, you can create your online store on this platform. It showcases all of your products and services. 

How is this helpful for online sales?

To put it simply, with a large number of available products, it is quite easy to get lost in the crowd. This doesn’t happen on Shopify. 


Your store is unique compared to every other store on the platform. This automatically gives you an edge as an individual and a business. 

Is there any way to market my products on Shopify?

We must also mention various packages you can choose from on Shopify. They are developed to help you promote your store even further. 

Important Tips to Keep in Mind

Now, let’s check out some essential tips to keep in mind at all times. 

  • Sales and marketing are two different aspects of your business. You should always treat them as such.
  • Always do your research before you select a platform for sales. As for marketing, it can be done on almost any platform.
  • Stay up to date with market trends. You don’t have to keep your operations limited to a single selling platform. 
  • Always leave space for new marketing strategies. Just because one strategy is working currently, it doesn’t mean that strategy will prove to be efficient in the future. 

Wrapping Things Up…

With this, we come to the conclusion of our post on 5 Online Platforms for Sales and Marketing. We hope you can use this information to make a suitable decision.

There is a vast variety of online platforms that you can use to promote yourself as a brand. However, your decision is quite crucial when it comes to the sales end of the business. 

Let us know what your experiences are like in the comments below.