Passive Income Through Selling Digital Products: 5 Ideas for the Best Products to Sell in 2023

Passive income is a great way to supplement your regular income and provide financial security. 

One of the most popular and effective ways to generate passive income is by selling digital products

In this post, we’ll discuss five of the best digital products to sell in 2023 that can help you create a steady stream of passive income.

Quick Summary

This post sheds light upon 

  • What digital products are 
  • Best digital product ideas to generate passive income
    • Online courses 
    • Digital assets 
    • Art
    • Web-based apps
    • Fonts 

We’ll also address some common queries related to digital products and how they work. 

So without further ado, let’s get into it.

What are Digital Products?

A digital product is something you can sell and distribute over the internet without having to worry about running out of stock. 

These products usually come in the form of files that you can download or stream, such as: 

  • Music files
  • PDFs
  • Videos
  • Software add-ons
  • Designs

They are considered intangible assets.

Top Digital Product Ideas to Generate Passive Income 

Online Courses

Online courses are great if you’d like to teach in-depth topics. Remember that it takes a fair amount of time and effort to create an online course. However, once it’s published, you can earn revenue from it forever.

When you plan a course, think about what you want the learner to know or be able to do by the end of the class.

To make your course more interesting, you can add: 

  • Quizzes
  • Checks to see if they understand the material
  • Interactive activities

If there’s already a lot of free information out there about what you want to teach, you can stand out by promising transformation. This means that you should focus on what the customer will be able to achieve after they buy your product.

If you’re already known as an expert, you can use that to promote your digital products. If you’re just starting, you can create free content that provides value and then charge for a similar or more in-depth course about the same topic or niche.

Digital Assets 

There’s a big market for digital assets that creatives upload for other creatives to use in their work. This includes assets like 

  • Stock photos
  • Videos
  • Music
  • Sound effects

And more.

You can earn revenue by selling licenses for your digital products. You can either sell them on your own online store or through online marketplaces. However, these websites take a cut of your sales, sometimes up to 50%

If you want to sell your products directly, you can use a platform like SendOwl that generates unique license keys for you.

Make sure to protect your digital products with watermarks and other security measures.


If you’re a musician or an artist, you can easily make money from your talents or fanbase. While you can always sell things like t-shirts or prints, there are also many digital products you can sell.

For example, a musician can sell ringtones of their songs, a cartoonist can turn their artwork into print-on-demand products, and a filmmaker can sell their movies online. 

The best part about selling digital products is that you don’t have to worry about inventory. Hence, you can try out different formats and see what your audience likes best without much risk.

Web-Based Apps 

Web-based applications, also known as SaaS (Software as a Service), are similar to software but instead of being downloaded, they run in your web browser. 

Customers use and view them in the same way as traditional software. Similar to developing any other app, you’ll have to put in a fair amount of time and effort initially. However, once the app is published and available, you can earn revenue from it for the rest of your life.

There are many different examples of SaaS products, such as: 

  • File storage services: Dropbox, iCloud, Google Drive, and MediaFire
  • Music apps: Spotify, Apple Music
  • Email marketing platforms: Drip, MailChimp, AWeber, ConvertKit, Constant Contact
  • CRM apps: Salesforce, Nutshell, Pipedrive,
  • Site monitoring apps: Pingdom, Status Cake,, New Relic
  • Project management services: Basecamp, Asana, Podio, Jira

SaaS products typically have a subscription pricing model where customers pay a monthly or annual fee for access to the tool. 


Fonts and typefaces are really in-demand digital products. It’s always a challenge for designers to keep up with the ever-changing customer preferences. That’s why they’re always on the lookout for new and unique fonts to add to their collection.

That’s where you come in. If you’re talented in typography and have a creative eye for design, then you can create and sell your own fonts. They can be used in web design for website creators or in desktop applications like Microsoft Word and Adobe Photoshop. 

With a good font, you can bring life to any project and make it stand out. So, if you have a passion for typography, it might be time to turn it into a business.

Frequently Asked Questions (FAQs) 

What are digital products and why are they popular?

What are digital products and why are they popular?

Digital products are digital files that can be sold and delivered electronically. They are popular because they can provide a low-maintenance, flexible, and scalable source of passive income.

What are some popular examples of digital products?

Some popular examples of digital products include: 

  • Stock photos
  • Music
  • Sound effects
  • Fonts
  • Templates
  • Software
  • E-books

How can I sell digital products?

You can sell digital products by setting up an online store, using an online marketplace, or using a platform like SendOwl.

What makes a good digital product?

A good digital product should be in demand, of high quality, and unique. It should provide the user with a value that they cannot get from any of your competitors. 

How do I price my digital products?

The price of your digital products should be determined by the value they provide to your customers and the market demand

Some digital products use a subscription pricing model while others may have a one-time purchase cost.

What are the benefits of selling digital products?

The benefits of selling digital products include: 

  • Low overhead
  • A scalable and flexible income stream
  • The ability to reach a global audience

How do I market my digital products?

You can market your digital products through a variety of channels such as: 

And more. 

It is important to target your marketing efforts properly so that you can reach your intended audience.


It’s almost always a good idea to publish and put digital products up for sale. 

You don’t have to maintain any inventory and they can be available for purchase pretty much permanently. It’s a passive income stream that is highly scalable since once it’s published, all you have to do is promote it. 

If you have any further questions, please let us know in the comments section below.