Personal Brand Statement Examples – Full Overview with Tips, Tricks & More

Table of Contents

Just like all online businesses, the e-learning market has grown to be highly competitive over the years with it projected to reach a revenue of over $240 billion by 2022.

If you want to stand out in this highly competitive environment, you will have to come up with an effective personal branding strategy. 

In this post, we’ll detail the significance of having a personal brand statement, go over how you can craft an effective one for yourself and also, give you some examples. 

What is a Personal Brand Statement? 

A personal brand statement can be described as a maximum of one or two sentences that aptly describe what your brand does and what you hope to achieve with it. 

It should describe your unique selling proposition or in other words, what unique things you have to offer that your competitors do not. 

An effective personal brand statement has to be catchy, clear, and concise. You must avoid using generic or clichéd phrases at all costs within your personal brand statements. 

A personal brand statement is definitely quite tricky to come up with, so we definitely recommend that you spend a significant amount of time coming up with it and refining it. 

In most cases, it will be the first thing that people think of when they think about your brand. Thus, it’s important that you take your time when developing it. 

A personal brand statement should: 

  • Be as short as possible. 
  • Convey clearly what you stand for and what you are aiming to achieve with your personal brand. 
  • Convey some level of intrigue to entice the reader to learn more about you.
  • Use strong words that evoke emotions within the reader. 

We understand that having a personal brand statement that fulfills all of these criteria can be fairly difficult which is why we’ve compiled a list of some of the best personal brand statements we could find. 

In a section later on in this post, we’ll give you these examples and analyze them to determine why they’re so effective. 

Do I Really Need a Personal Brand Statement as an Online Course Creator? 

As an online course creator, you don’t really need anything except a completed online course to sell to people. 

However, if you go into it with that mentality, you’re never going to sell enough courses for the venture to be even slightly profitable. 

If you want to be successful within the online course selling business, you’re going to have to make use of a number of different marketing strategies that will make you stand out. 

Building your personal brand is highly effective in making you stand out amongst your competitors because it will be a clear way to communicate to customers what you stand for and what you hope to teach them. 

LinkedIn users have been using the platform to promote themselves for a long time now. 

It will also communicate to them how you’re providing value that is unique to you and something that your competitors cannot offer them. 

And of course, in order to create an effective personal brand, you’re going to have to come up with an effective personal brand statement. 

Some Great Personal Brand Statement Examples 

While there are no set rules for writing personal brand statements, there are certainly some guidelines that you can follow if you’re having trouble writing your first one. 

1. “Move well, eat well, think well.” – Adam Cobb 

Adam Cobb is a fitness and nutrition coach and we feel this is something that’s already apparent when you read through his personal brand statement. 

Every phrase within his statement caters to what he actively teaches as part of his brand. 

The first aspect of his brand is exercise which is described through the first phrase in the statement, “Move well”. 

However, the second aspect is healthy eating and meal prep which is defined by the second phrase in the statement, “eat well”. 

Lastly, the third aspect of his brand is looking inwards and developing spiritual awareness. This is simply described by the third phrase in the personal brand statement, “think well”. 

This is an example that shows you don’t always have to be clever with catchy punchlines or memorable. Sometimes, simplicity is the most memorable aspect of a personal brand statement and it also helps you get across what you’re all about very clearly. 

2. “I help businesses harness their image and reach their goals by creating killer websites. My site designs increase traffic by at least 25%.”

This next example perfectly demonstrates the “I help ____ do ____” formula. It’s a highly effective formula for writing personal brand statements because it not only clearly explains what you do but it also identifies the specific type of audience you cater to. 

If you were to create a similar personal brand statement as an online course creator, you would identify your target audience according to your niche and detail how you can help them based on what your online course(s) are about. 

Apart from this, adding a quantifiable statistic within your personal brand statement can also be a good idea. 

This is because it gives the audience something to gauge your effectiveness off of and also gives you a chance to flex your past accomplishments. 

This further increases the chances of you converting audiences as they’ll have some confidence that what’s worked for other people in the past will work for them as well. 

3. “Do you want more traffic?” – Neil Patel 

neil patel

This example is something that you can choose to have once you’ve gained some reputation and solidified yourself as a prominent member of the community. 

We would highly recommend staying away from this type of approach if you’re a new online course creator that’s just entering the market as these types of personal brand statements rely heavily on your reputation. 

Neil Patel is a well-known online marketing expert specializing in SEO. As a result of this, he lets his reputation speak for itself with his personal brand statement being short and sweet. 

It’s a question rather than a statement that sparks curiosity and intrigue within the reader and entices them to learn more about him and what he has to offer.

4. “I’ve run an Emmy award-winning motion design/brand consultancy for over 23 years. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.” – Chris Do


Moving away from short and sweet personal brand statements, let’s look at ones that are longer and what they have to offer. 

In this personal brand statement by Chris Do, he effectively tells the story of his entire career. He establishes his authority and expertise by detailing how long he’s been in the business and the prestigious awards he has won. 

Furthermore, he also goes on to elaborate on what he’s focusing on now. 

This is an extremely effective personal brand statement because it does many things at once: tells a story, establishes authority and expertise, and details what the person is focused on at this current moment. 

5. “I teach people how to use unconventional strategies to land jobs they love in today’s market (without connections, without traditional “experience,” and without applying online).” – Austin Belcak 


Austin’s personal statement is the perfect example of simplicity at its finest. 

He does not use any emotional phrases or buzzwords to invoke strong emotions in the reader but instead, he uses simple phrases to highlight his target audience’s pain points. 

Austin clearly states that he can help you land a job without connections, experience or applying online. All three of these are something that almost everyone struggles with these days while looking for a job. 

By directly targeting your audience’s pain points within your personal brand statement, you’ll find that it’s much easier to find an audience willing to buy your online courses. 

6. “Helping you build a big brand with your small business.” – Kate Toon 

personal branding

This personal brand statement is another prime example of explicitly stating who your target audience is in order to evoke a positive emotion in them. 

Kate Toon is a copywriter with expertise in search engine optimization (SEO). Yet she doesn’t mention any of those things within her personal brand statement. 

Instead, she chooses to focus on her target audience and what she can do for them. 

This approach can oftentimes be highly effective because when one sees a personal brand statement that is directly aimed at them, they’ll be much more likely to learn more about you and buy your product. 

7. “I’m a modern, fearless, digitally-driven and globally savvy brand/business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.” – Andrea Perez 


You may initially look at this personal brand statement and feel that it’s a bit long-winded. 

While that may be the case for some readers, for others, this personal brand statement can be seen as extremely powerful and moving. 

This personal brand statement is the polar opposite of the simplistic and short personal brand statements that we’ve seen above. It uses powerful adjectives and buzzwords to emphasize her passion for the industry she’s in. 

It also does a good job of detailing her experience within the industry as well as her passion for the companies she’s worked with. 

8. “Create less content. (It’ll be fine! I promise!)” – Brittany Berger

less content

Brittany’s personal brand statement is the perfect example of one that stands out by defying expectations. 

You can create a similar personal brand statement by identifying what your unique selling proposition is. This refers to what value you’re offering to your audience that your competitors are not. 

If you can successfully communicate that value in a fun way within your personal brand statement, you’ll be good to go.

In this example, Brittany Berger focuses on her approach to creating less content and then, using that content effectively to garner traffic. This is her unique selling proposition and she does an amazing job of highlighting it effectively and in a fun, quirky way. 

A personal brand statement like this will surely stick in any reader’s mind and entice them to learn more about Brittany’s brand. 

9. “I transform accomplished women from unknown to unforgettable  with a strategic, trustworthy personal brand.” – Irene Kohler 

Irene Kohler is a personal branding coach so if we’re going to be learning from personal brand statement examples, who better to learn from than her.  

Like many of the personal brand statement examples in this post, Irene’s personal brand statement is fairly short and simple. 

The thing worth noting is her use of powerful words such as “transform” and “unforgettable”. 

Using powerful words such as these help her detail what value she can provide in a concise and quick way. 

Since her personal brand statement is direct, quick and straightforward, it gives her audience an idea of how she’ll conduct herself when providing her services as well. 

Remember that your personal brand statement should be a reflection of who you are and thus, you should write it in an authentic way to showcase exactly what your product(s) are going to be like. 

10. “Achieve Social Media Mastery.” – Mari Smith 

Mari Smith

Sometimes, it’s all about choosing the right words for your personal brand statement. 

Mari Smith is a social media marketing expert and while she may have chosen any other word, she chose “mastery”. 

Because let’s face it, would you rather go to a person that promises they’ll make you great at something or would go to someone who claims they’ll make you a master at something? 

If you use a lot of words that your competitors are not using, you can set yourself apart from them and make your personal brand statement. This is why it’s important to study your competitors both when you create your online course as well as when you create your personal brand. 

11. “Let’s build job-free income.” – Nick Loper

nick loper

Nick Loper’s personal statement is another example of zooming in on exactly what your target audience is looking for with the use of a minimal number of words. 

Who doesn’t want to have income without having a job? Nick’s blog has posts regarding exactly this: About how entrepreneurs can set up passive sources of income to escape the 9-5 grind. 

Thus, by using a term like “job-free income”, he does a great job of effectively communicating the value he has to offer to his target audience. 

Another important thing to learn from this example is the use of the word “Let’s” and its emotional implications. 

When you use the word “Let’s”, you subconsciously imbue the idea within the reader that you’ll be working as a team with them to reach a common goal. 

It generates a sense of camaraderie that can be very effective in terms of them approaching you to buy your online course. 

12. “I’m a Growth Marketing Strategist, aka The Strategy Hacker™, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.” – Troy Sandidge

strategy hacker

Troy’s personal brand statement follows a simple formula: The first part details what he does, the second part lists the different ways he can provide value to his audience and the final part shows the techniques through which he’ll achieve it. 

It’s a highly effective formula that you can definitely adapt to create your own personal brand statement: title, value, and means through which you will achieve that value. 

Another curious thing about this personal brand statement is that Troy has gone above and beyond when it comes to personal branding by trademarking his alternate brand title “The Strategy Hacker”. 

Not only is this a fun way to promote your personal brand but it’s also a great way to show off your imagination and creative skills. 

While creating and selling online courses can be very profitable, it’s not easy. Take a look at our guide to help you go through each step.


Wrapping Things Up… 

It’s never easy coming up with an effective personal brand statement since there are many different factors you have to take into account. 

That being said, you have many different approaches to choose from. We recommend that you study your competitors as well as your target audience to determine which approach will work best for them. 

Once you’ve decided that, coming up with a reliable personal brand statement should not be too big of an issue. 

How did you come up with your first personal brand statement? Let us know in the comments below.