The Top 7 Social Media Platforms to Monetize Your Profile and Earn Passive Income

Social media has become a powerful marketing tool for not only businesses but also individuals. 

If you use it to its fullest potential, some of the things you can do with these platforms include (but are not limited to): 

  • Reach a wider audience 
  • Connect with the specific customer type that you want for your brand
  • Promote your brand
  • Earn money through ads and sponsored posts

With so many platforms to choose from, it can be difficult to know which ones are the best for monetization. We’ve rounded up some of the best ones to earn a passive income.

Quick Summary

In this post, we’ll discuss the top 7 social media platforms that can help you earn passive income through your profile.

The platforms we’ll talk about include: 

  • Facebook 
  • Twitter 
  • Pinterest
  • Instagram
  • Tiktok
  • Snapchat
  • Clubhouse

We’ll also answer some frequently asked questions related to earning money through social media monetization. 

Let’s get started.

The Top 7 Social Media Platforms to Build a Passive Income Stream 


Facebook has a few ways you can make money from your content

Similar to Instagram, Facebook has tools you can use to monetize your content and earn some extra cash. 

The top two things you need to get started are 

  • A genuine community of followers
  • A business page

One way to make money is through paid subscriptions, which are currently available in limited countries. If you don’t have it where you’re at, don’t worry as they are quickly rolling out to more regions. 

Lastly, Facebook groups can also be a great way to make money through social media platforms. When you start a group and build a large audience inside it, it can give you access to millions of people to start earning revenue.

A great example of this is the InstantPot Community


Twitter, like other social media platforms, offers creators the opportunity to monetize their content and earn money. 

One way to do this is through the feature called “Twitter Tip Jar“. This feature allows users to send and receive tips through their Android or Apple phones. It is particularly useful for journalists and non-profit organizations, but popular creators can also benefit from it. 

Currently, the Twitter Tip Jar is only available for users who use the app in English. However, Twitter plans to expand its availability to other languages in the future.

Twitter doesn’t pay users directly, but it enables them to collect funds by posting interesting content. If users like a user’s post, they may choose to “tip” them. 

It works with third-party platforms, including 

  • Bandcamp
  • Cash App
  • Patreon
  • Venmo
  • PayPal


Pinterest is a great platform for creators from underrepresented communities in the United States. You can use it to show your talents as a creator in return for great payouts. The platform has a Creator Fund program that aims to provide full financial support to such creators. 

This support includes help with 

  • Advertising 
  • Budgeting, 
  • Strategy consultation, as well as 
  • Monetary rewards for created content

And more. 

The fund can cover 18 creators who manage to create unique content that gains public attention, however, you have to apply to enjoy the benefits of the program. 


Instagram, which is owned by Facebook, has over a billion monthly users

While it can be a bit harder to monetize compared to other social media platforms, there are still ways to make money on Instagram

One way is to promote products in your posts and then, include links to them in your bio. 

Another option is to post sponsored content, which can earn you a significant amount of money. This is especially if you have a large following. 

Lastly, you can also sell products through Instagram’s shop feature if you have a sizable enough audience that could become your customers.


TikTok is a popular social media platform that pays creators to create valuable content for its users. 

To be eligible for these rewards, you must meet certain criteria. These are

  • You must reside in one of the countries where monetization is available
  • You must abide strictly by the community guidelines
  • A minimum of 10,000 followers
  • A minimum of 100,000 views on your videos

To access the funds, you can click on the ‘creator’s tool’ button and TikTok will calculate the funds based on certain factors. 


Snapchat is a great platform for content creators to make money on but it requires a fair amount of time and investment. They pay out $1 million per day for content on their app through a feature called “Spotlight.” 

To qualify for payouts, you’ll need to make sure your snaps meet the guidelines and are moderated to fit the criteria. 

If your snap goes viral on Spotlight, Snapchat will reach out to offer payouts. 

The amount varies but can be between $1,000 and $25,000


Clubhouse is a unique audio-based social media platform that has gained popularity during the pandemic. The platform has caught the attention of creators and influencers who want ways to monetize their audio content. 

One of the ways creators can make money on Clubhouse is through the Creators First Accelerator Program

This program allows users to send donations to their favorite Clubhouse hosts. If a user decides to make a donation, 100% of it goes to the host.

This feature is perfect for creators who want to build a stronger relationship with their community and earn money at the same time. Hence, if you have expertise in a topic, try to make a space for yourself on Clubhouse for a change instead of making an online course. 

You might find that it works better for you.

Additionally, there are rumors that Clubhouse is working on a grant program that will reward emerging creators. However, at this stage, there is limited information available on what Clubhouse considers an “emerging creator”.

Frequently Asked Questions (FAQs) 

Can I use more than one social media platform to monetize my profile?

Can I use more than one social media platform to monetize my profile?

Absolutely! You can use multiple platforms to monetize your profile and earn passive income

However, it’s important to note that each platform has its own unique audience and monetization opportunities, so it’s best to focus on a few platforms that align with your niche and audience.

Also, some social media platforms may have policies over having multiple accounts for monetization purposes. Hence, make sure to check those to ensure you’re not violating any policies.

Is it necessary to have a large following to monetize my profile?

The number of followers you have on a social media platform is not the only factor in monetizing your profile. 

Engagement and audience demographics also play a big role. However, if you have a larger following, it typically opens up more monetization opportunities.

How can I monetize my YouTube channel?

There are several ways to monetize a YouTube channel, including

  • Ad revenue: YouTube will place ads on your videos and pay you a portion of the ad revenue.
  • Sponsored content: You can also earn money by creating sponsored content for brands.
  • Affiliate marketing: You can promote affiliate products in your videos and earn a commission from sales.
  • Product sales: You can also sell your own products through your YouTube channel.


There are several social media platforms that allow you to generate passive income in different ways

However, it’s up to you to research and decide which one you want to pursue depending on the time, effort, and investment required. Make sure to take all factors into account so that your endeavors are fruitful. 

If you have any further questions, feel free to ask us in the comments section below.